Job Description
About Foundr
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Foundr is a global media and education company for entrepreneurs, reaching millions of business owners every month through our podcasts (Foundr Podcast, Little Empires), 632K+ newsletter subscribers, 3.8M+ social audience, live events, and the Foundr Operators community. We partner with leading brands to connect them with our highly engaged founder and business-owner audience.
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The Opportunity
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Are you a driven sales professional who loves building lasting relationships and delivering real value? Foundr is looking for a Sponsorship Sales & Partnerships Lead to own the complete sponsor journey, from prospecting and pitching through to campaign delivery, renewals, and account growth.
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This is a commercially focused, high-autonomy role for someone who can win recent business, build trusted relationships with senior marketing leaders, and make sure every partnership delivers measurable ROI.
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What You Will Do
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Drive new sponsorship revenue
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Build and manage a qualified pipeline of prospective sponsors, proactively identifying DTC, e-commerce, SaaS, technology, and advertising brands.
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Develop and present integrated sponsorship packages across Foundr's podcasts, newsletters, social channels, events, and communities.
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Lead sales conversations with marketing directors, CMOs, founders, and other senior decision-makers.
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Negotiate and close 6-month and 12-month partnership agreements, in line with Foundr's minimum term policy.
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Maintain accurate pipeline, forecasting, and commercial activity records.
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Manage and grow sponsor relationships
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Act as the primary point of contact for Foundr's sponsors throughout the partnership.
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Understand each sponsor's objectives, audience, and campaign requirements, communicating clearly at every stage.
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Identify opportunities to expand existing accounts through additional campaigns, placements, or longer-term agreements.
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Resolve concerns promptly and maintain a high standard of sponsor satisfaction.
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Own sponsorship delivery
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Coordinate with Foundr's podcast, editorial, events, social,



and production teams to deliver every contracted element — podcast placements, newsletter features, event branding, and social content — on time and to spec.
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Track deliverables against contract terms and proactively flag any delivery risks or delays.
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Provide sponsors with regular progress updates and performance reporting.
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Maintain a consistently high standard of execution — fulfillment quality directly drives renewal success.
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Drive renewals and account growth
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Use campaign performance, sponsor feedback, and demonstrated ROI to secure renewals, implementing *****% price increases at each renewal.
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Run structured renewal conversations ahead of each agreement's expiry.
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Grow contract value through expanded packages and longer-term commitments.
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Build strategic content partnerships
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Identify complementary media brands, creators, and platforms that align with Foundr's audience.
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Develop cross-promotional partnerships — podcast swaps, newsletter exchanges, co‐created content, guest appearances, and distribution arrangements — that grow Foundr's reach without direct cost.
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Build and maintain a strong network of media and partnership contacts.
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Who You Are
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Essential
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Demonstrated experience in sponsorship sales, media sales, strategic partnerships, or integrated marketing solutions, with a strong record of prospecting, developing, and closing new business.
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Experience selling campaigns or partnerships valued at approximately $50K+ (aspiring toward $100K+).
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Confidence presenting proposals and commercial opportunities to senior marketing leaders and executives.
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Strong negotiation, relationship management, and account‐growth skills.
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Experience coordinating campaigns or commercial deliverables across internal teams.
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Excellent written and verbal communication skills, with strong organisation and attention to detail.
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Ability to work autonomously while collaborating effectively with production and marketing stakeholders.
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Highly regarded
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Experience selling podcast, newsletter, social media, events, or community sponsorship packages.
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Experience pursuing or closing partnerships valued at $100K+.
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An established network across DTC, e-commerce, SaaS, advertising, or entrepreneurial brands.
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Experience working within a media, publishing, education, or creator‐led business.
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Familiarity with CRM, pipeline‐management, and campaign‐reporting systems.
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How Success Will Be Measured
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Achievement of monthly and quarterly new sponsorship revenue targets.
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Growth of a healthy, qualified sales pipeline.
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Average contract value and adherence to the 6-month/12-month minimum term policy.
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Sponsor retention and renewal rates, including successful *****% renewal price increases.
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Expansion of existing sponsor accounts.
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Accuracy and timeliness of campaign delivery.
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Sponsor satisfaction and feedback.
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Strategic content partnerships that generate measurable audience growth.
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The Offer
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A competitive base salary, plus superannuation.
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5% commission on all collected sponsorship revenue.
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The opportunity to sell across an established global media portfolio with genuine reach — 632K+ newsletter subscribers and a 3.8M+ social audience.
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Significant autonomy and ownership of the sponsorship function, with direct exposure to senior leadership and key commercial decisions.
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Remote/hybrid working arrangements
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Reporting Line
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You will report directly to the CEO, transitioning to the Head of Partnerships should that position be appointed in future.
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Foundr welcomes applications from candidates with diverse backgrounds and experiences. Please let us know if you require any reasonable adjustments during the recruitment process.

📌 Sponsorship Sales & Partnerships Lead (Victoria)
🏢 Foundr Magazine
📍 Victoria