29 Aug
|
Amer Sports
|
Victoria
29 Aug
Amer Sports
Victoria
Job Description
At Arc'teryx, we exist to inspire a life outside. Built in the mountains and designed for performance, we create products and experiences that connect people to the outdoors and to each other.
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We're looking for a strategic and culturally connected Sports & Community Marketing Manager to identify and amplify the people, communities and stories that authentically represent the Arc'teryx brand.
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This is an opportunity to strengthen brand credibility, deepens consumer connection at scale, and reinforces Arc'teryx's position as the leading premium mountain brand in the region.
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The Opportunity
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Reporting to the Head of Marketing, you responsible for building Arc'teryx's connection to mountain culture across Australia and Current Zealand through athletes, ambassadors, partnerships, community initiatives and brand experiences.
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What You'll Be Doing
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Develop and execute the annual ANZ Sport Marketing & Community strategy aligned to regional business priorities and global brand objectives
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Establish annual objectives, KPIs and measurement frameworks aligned to brand and commercial goals
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Identify opportunities to strengthen brand awareness, consideration, advocacy and consumer connection through sport and community marketing
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Develop and lead the ANZ athlete, ambassador strategy- identify, recruit and manage athletes and cultural leaders
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Build long-term partnerships that strengthen brand credibility, create compelling storytelling opportunities and deliver measurable impact at scale
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Develop community engagement initiatives that create meaningful connections to the brand
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Partner with Brand Communications, Creative and Social teams to maximise the impact of athlete,
partnership and community initiatives
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Create opportunities for earned influence, content creation and consumer engagement through compelling storytelling and experiences
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What You Bring
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Demonstrated experience building premium, culturally relevant brands through sport marketing, partnerships, community engagement and storytelling
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Proven ability to develop and execute strategic programs that deliver measurable brand outcomes across awareness, consideration, advocacy and brand equity
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Strong network and established relationships across outdoor, mountain, sport, cultural and creative industries
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Experience identifying and developing partnerships, ambassadors and experiences that strengthen brand credibility and cultural relevance
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Exceptional storytelling instincts, with a strong understanding of how athletes, partnerships and experiences can be leveraged to build meaningful consumer connection
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Experience leading agencies, external partners and stakeholders to deliver best-in-class outcomes
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Deep appreciation for mountain culture and a genuine understanding of the values that define the Arc'teryx brand
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Tertiary qualifications in Marketing, Communications, PR or a related field
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What you'll love working here
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Generous product discounts across Arc'teryx and affiliated Amer Sports brands
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Competitive salary package and bonus opportunity
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Real career growth and development pathways within a global business
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Access to free mental health and wellbeing support through our Employee Assistance Program
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Ongoing training, leadership development, and learning opportunities
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Be part of a passionate, purpose-led team that loves the outdoors
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📌 Sports & Community Marketing Manager (Victoria)
🏢 Amer Sports
📍 Victoria