Purpose of the Role:
The Marketing Operations, & Lifecycle Manager (International) role is responsible for optimising the customer lifecycle journey through data-driven marketing operations, automation, and lifecycle programs.
Aligns and evolves the MarTech ecosystem (website, CRM, and APIs) ensuring accurate tracking, attribution, & seamless cross-system lead flow.
functional collaboration, and the monitoring of financial and performance outcomes to ensure international marketing initiatives are delivered efficiently and impactfully.
What you'll own
Owns the operations strategy, lifecycle marketing programs, and MarTech ecosystem across UK and ANZ Designs, implements, and optimises customer, partner, and merchant lifecycle programs spanning acquisition, onboarding, activation, engagement, retention, and growth.
Manages automation, CRM integrations, lead scoring, segmentation nurture programs, and customer journey orchestration to improve conversion and lifetime value.
Establishes and maintains attribution, reporting, dashboarding, and performance measurement that provide visibility of marketing contribution to pipeline and revenue.
Partners with Sales, Product, Customer Success, Operations, and Technology to ensure lead flow, data integrity, across systems and touchpoints .
Leads continuous optimisation of marketing processes, campaign execution, automation workflows, customer journeys, and data quality.
Supports demand gen, retention, cross-sell, and growth by leveraging insights, behavioural data, and lifecycle analytics.
What you'll bring
Bachelor's Degree - Marketing Experience managing high volume CRM and marketing automation platforms, Salesforce along with Marketo and/or HubSpot, automation tools Typically Minimum 6 Years Relevant Exp marketing service or marketing agency experience with email automation experience.
Prefer payments industry experience.Qualified services, SaaS, fintech, finance also relevant Proven in Marketing Operations, Lifecycle Marketing, Marketing Automation, Revenue Operations, or CRM-led marketing environments Deep understanding of lifecycle marketing, customer journey mapping, lead management, attribution modelling, and marketing performance measurement.
Experience managing CRM and marketing automation platforms,



including Salesforce, Pardot, Marketo, HubSpot, or equivalent technologies Capability in segmentation, nurture program design, A/B testing, campaign optimisation, and conversion rate improvement.
Strong analytical capability with experience translating marketing and customer data into actionable commercial insights and recommendations.
Experience improving operational processes, governance, reporting and cross-functional working.
Strategic thinker, aligns digital marketing initiatives to business objectives, growth priorities, and customer needs.
Uses data, insights, and performance metrics to make informed decisions and continuously optimise marketing outcomes.
Takes ownership and accountability for delivering high-quality digital programs that achieve measurable commercial results.
Builds strong cross-functional relationships and collaborates effectively with marketing, sales, product, and external partners.
Communicates clearly and confidently, translating digital performance and recommendations into actionable business insights.
What makes a Globalpayer?
Globalpayers think like a client, act like an owner and win as one team.
We're curious and innovative always finding better ways to deliver impact.
We empower each other to make decisions, and it's our passion that drives excellence in everything we set out to do.
About the team
Our inclusive and global teams win together every day.
We're proud to have the best minds in the industry, who you can learn from as you grow your career.
The people, the energy, the connections it's unmatched.
Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.
EEO Statement
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion,



sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.
If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact ******.
Global Payments and Worldpay recently joined forces, and we're currently operating across two Workday application systems.
If you don't see one of your applications here, it may have been submitted in the Worldpay Workday system instead.
Click HERE to visit Worldpay Workday and view any additional applications.
At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone.
And to do that, we've built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world—from ambitious startups to global enterprises.
Our team of 27,000 experts is dedicated to your success.
Headquartered in Atlanta, Georgia, we're a Fortune 500 company and a member of the S&P; 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America.
Wherever you are—or wherever you want to be—we're there, ready to support you.
For more information, visit company.globalpayments.com and follow Global Payments on X, LinkedIn and Facebook.
Accommodations: Accessibility Requests: If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact ****** EEOC Statement: Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.
Those applicants requiring reasonable accommodation to the application and/or interview process should notify ******.
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📌 Marketing Operations & Lifecycle Manager (Uk & Anz) (Brisbane)
🏢 Global Payments
📍 Brisbane