Job Description
Growth Marketing Lead - Functions & Accommodation
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Australian Venue Co.
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12-month fixed-term contract | Melbourne | Hybrid working
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Australian Venue Co. is looking for a commercially minded Growth Marketing Lead to drive growth across our functions and accommodation businesses.
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This is a new opportunity to shape the strategy, campaigns and playbooks that influence how customers discover, enquire, book and experience our venues.
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You'll work across a diverse national portfolio, partnering with Marketing, Digital, Revenue, Sales, Operations and venue teams to increase function enquiries, accommodation occupancy, direct bookings and revenue.
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What you'll do
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Develop and deliver group-wide growth strategies for functions and accommodation.
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Build seasonal, tactical and evergreen campaigns that drive bookings and quality enquiries.
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Identify performance gaps and turn data into practical action.
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Manage and optimise accommodation listings across Booking.com, Expedia, Wotif and Airbnb.
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Improve function directory listings, packages, imagery, copy and enquiry pathways.
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Plan and execute paid campaigns across Meta and Google Ads.
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Develop promotions for key demand periods including Christmas, EOFY, birthdays, engagements and corporate events.
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Own and maintain the functions and accommodation playbooks.
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Provide guidance and best-practice support to Marketing Managers and venue teams.
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Work closely with Digital to improve websites, booking platforms, listings and conversion.
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Track and report on occupancy, ADR, RevPAR, enquiries, conversion and revenue.
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What you'll bring
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You'll be a hands-on marketer who enjoys combining commercial strategy with practical delivery. You'll be confident working with data, managing multiple stakeholders and moving ideas from concept to execution.
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You'll ideally have:
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3+ years' experience in marketing, hospitality, accommodation, functions, events or a related consumer business.
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Experience developing campaigns that drive bookings, enquiries or revenue.
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A robust understanding of hospitality, accommodation and functions.
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Experience with OTA platforms, function directories, website CMS or listing management.
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Strong copywriting, campaign planning and project management skills.
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Commercial confidence and the ability to connect activity to measurable outcomes.
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Familiarity with RMS, Protel, Room Price Genie, SiteMinder or similar systems is advantageous.
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The ability to balance national strategy with the needs of individual venues.
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Why join AVC?
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Shape a new growth-focused role across functions and accommodation.
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Work across a nationally recognised portfolio of hospitality venues.
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Have genuine ownership of strategy, execution and performance.
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Partner with experienced teams across Marketing, Digital, Revenue, Sales and Operations.
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Enjoy hybrid working, with 7 office days and 3 work-from-home days per fortnight.
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Desired Skills and Experience
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Growth Marketing
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Campaign Management
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Hospitality Marketing
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Accommodation Marketing
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Functions Marketing
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OTA Management
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Paid Media
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Digital Marketing
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Revenue Growth
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Marketing Analytics
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📌 Growth Marketing Lead - Functions & Accommodation (Victoria)
🏢 Australian Venue
📍 Victoria