Shape the Content Behind a Growing Luxury Brand
Do you enjoy creating great content, telling stories and finding new ways to grow an audience?
Join Australia's leading luxury auction house and take ownership of content across social, web, email and PR.
First State Auctions specialises in fine jewellery, Swiss watches and designer handbags. We're looking for an experienced Content & Brand Marketing Manager to help grow our audience, strengthen our brand and create content that connects with both buyers and sellers.
About the role:
This is a hands-on role where you'll be responsible for both planning and delivering content.
You'll manage the content calendar and create a regular flow of content across social, web and email, while working closely with our SEO, PR and creative partners.
There is plenty to work with. From weekly auctions and standout pieces to luxury trends, authentication, bidding advice and auction results, you'll find the stories and turn them into content people want to read, watch and share.
You'll also look for new ways to grow our audience through search, PR and channels such as TikTok and YouTube.
Your responsibilities will include:
Managing the content calendar across social, web and email
Creating regular content for both buyer and seller audiences
Developing content such as bidding guides, luxury trends, authentication stories and auction insights
Growing our organic presence across search and social




Working with our SEO agency to improve search rankings and visibility
Building our presence across TikTok, YouTube and other relevant channels
Identifying PR opportunities around key auctions, results and interesting pieces
Working with PR, creative and other external agency partners
Making sure our brand, tone and messaging are consistent across all content
Working closely with CRM, performance marketing and design to support broader marketing activity
Skills and experience:
5-8 years' experience in content marketing, brand marketing or content strategy
Experience managing content across a number of channels
Strong writing and storytelling skills
A good understanding of SEO and organic content
Experience working with creative, SEO, content or PR agencies
Comfortable working across social, email and web content
A good eye for brand, design and what makes content engaging
Able to work independently, manage priorities and keep content moving
An understanding of how content can grow an audience and ultimately drive new customers
Experience in luxury, eCommerce or a similar consumer brand would be an advantage
This is a 12-month contract with the opportunity to become permanent, based in our Sydney CBD office.
If you're a hands-on content marketer who wants the freedom to create, try current ideas and play a key role in growing a luxury brand, we'd love to hear from you.
#J-*****-Ljbffr

📌 Brand And Content Marketing Manager (Sydney)
🏢 360HR
📍 Sydney