Federation Fitness - Head Office | Full Time
Federation Fitness is a premium fitness and wellness brand preparing for launch. We are building a structured, performance-driven business with strong systems, leadership, and operational excellence from day one.
We are seeking an experienced Sales Manager to drive membership growth and lead sales performance across our gym locations, working closely with Head Office and club leadership teams.
This is a pivotal role responsible for membership sales strategy, CRM management, and revenue performance, ensuring strong lead conversion, consistent sales processes, and outstanding member experience across multiple locations.
The Role
Reporting to Head Office, you will lead sales performance and provide commercial and operational support across the business. You will oversee membership sales, CRM management (Clubfit), sales reporting, and performance tracking across gym locations.
You will work closely with both Head Office and gym managers to ensure sales systems and processes are implemented effectively, targets are achieved, and customer service standards are maintained.
Key Responsibilities
Set and monitor sales targets and KPIs for each club
Analyse sales trends and performance to identify growth opportunities
Prepare weekly and monthly sales performance reports
Work with gym managers to improve conversion rates and membership growth
Oversee the effective use of the CRM system (Clubfit) across all locations
Monitor lead pipelines, follow-ups and conversion tracking




Ensure accurate sales data entry and reporting across clubs
Support improvements and automation within the CRM system
Train and guide teams on best practices for lead management
Monitor membership revenue, retention and arrears
Track sales activity, lead response times and follow-up standards
Work with gym managers to optimise pricing strategies and promotions
Support rollout of new membership offers and sales campaigns
Ensure consistent sales processes and customer experience across locations
Compliance & Process Standards
Ensure sales processes follow company policies and documented workflows
Monitor adherence to membership terms, contracts and policies
Maintain accurate records of sales activity and customer agreements
Identify operational risks and escalation issues where required
About You
3-6+ years' experience in a Sales Manager, Membership Manager, or Sales Leadership role
Strong sales performance and team leadership capability
Experience managing CRM systems (Clubfit or similar)
Strong analytical skills with the ability to interpret sales data
Experience in multi-site operations, fitness, retail or hospitality highly regarded
Highly organised with solid attention to detail
Confident communicator able to work with both Head Office and club teams
What We Offer
Opportunity to join a new and growing premium fitness brand
Exposure to founders and senior leadership
Ability to shape sales systems and processes from the ground up
Competitive salary with performance incentives aligned to experience
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📌 Sales Manager (South Australia)
🏢 Federation Fitness
📍 South Australia