An exciting opportunity has just opened up with one of Australia’s most recognisable fashion brands!

We're on the lookout for a Head of Digital to own and trade our online business. This is a commercial, hands-on-the-numbers role: Your core mission is to drive online revenue through sharp trading and effective digital marketing, extracting every available dollar from our .com, marketplace and dropship channels, every single day.

You’ll pair sharp analytical instincts with strong execution — turning data into decisions, and decisions into sales.

The role you will play…

Own daily online trading. Driving revenue, conversion and every available dollar across our .com, marketplace and dropship channels

Highly analytical: not only analyse performance data, but build actionable insights that directly drive trading and revenue decisions

Own the digital marketing strategy end-to-end. Paid, CRM, affiliates and organic, all to drive traffic, acquisition and retention

Deliver online budgets and KPIs across digital initiatives and agreed ROI targets

Optimise website performance, conversion rate and customer retention

Implement data-driven strategies to drive online revenue growth

Lead the Customer Service team, ensuring a seamless end-to-end customer experience

Monitor trends, consumer behaviour and competitor activity to stay ahead





Collaborate across teams to enhance the digital experience for our customers

Manage and mentor the digital team, fostering a culture of creativity and efficiency

About you…

You are highly analytical. Comfortable not just analysing data, but building actionable insights from it

You have clear and concise communication skills

You are results focused with proven strategies to increase online sales

You are a gun troubleshooter with exceptional attention to detail and can work in a fast-paced, evolving environment

Experience within a multi-branded, omni-channel retail business is highly regarded

Experience with drop shipping and marketplace is highly regarded

Good to have: Experience with Shopify, Klaviyo, GA4, Google Ads and Meta Business Manager

What we offer

The opportunity to shape the digital future of a genuinely iconic Australian brand

End-to-end ownership of a growing online business, with the autonomy to trade it your way

Real influence at a senior level

Generous Discount - spoil yourself and your immediate family

Training and Development - we want you to grow and get the most out of your role!

And more!

Ready?

If you're a digital and ecommerce skilled looking for your next challenge, and you want a business you can genuinely own, trade and put your stamp on, we'd love to hear from you!

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📌 Head of Digital (Waterloo)
🏢 seek.com.au
📍 Waterloo