Join a rapid-growing beauty and cosmetics company across our professional and consumer brands.

We’re looking for an experienced eCommerce, CRM & Lifecycle Marketing Specialist to take ownership of our online customer journeys, automation, tracking, segmentation and retention.

This is a hands-on role. You will be responsible for setting up and improving the systems and automations that track our customers, personalise their experience and increase repeat purchases and lifetime value.

Join a fast-growing beauty and cosmetics company across our professional and consumer brands.

We’re looking for an experienced eCommerce, CRM & Lifecycle Marketing Specialist to take ownership of our online customer journeys, automation, tracking, segmentation and retention.

This is a hands-on role. You will be responsible for setting up and improving the systems and automations that track our customers, personalise their experience and increase repeat purchases and lifetime value.

What You’ll Be Doing

- Set up and optimise online customer automations across the complete customer lifecycle.

- Build and manage Klaviyo email and SMS flows including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, cross-sell, win-back, VIP and loyalty.

- Use customer data to build meaningful audience segments and deliver personalised communications based on behaviour, purchase history, engagement and customer type.

- Develop and implement strategies to improve customer engagement, retention, loyalty, repeat purchase rate and lifetime value (LTV).

- Set up customer tracking, tagging and segmentation to better understand online customer behaviour and purchasing patterns.

- Track and improve new vs returning customers, repeat purchase rate, LTV, AOV, retention and customer acquisition.

- Build different customer journeys for our B2B professional beauty and B2C cosmetics customers.





- Manage and optimise Klaviyo and Shopify Plus integrations.

- Audit our current customer journey, tracking and automation setup, identify gaps and implement improvements from the ground up.

- Use Claude and AI tools to improve automation, customer personalisation, analysis and reporting.

- Identify opportunities to increase conversion, cross-sell, upsell and customer retention.

- Create clear reporting showing customer behaviour, lifecycle performance and revenue generated from CRM and automations.

- Continually test and optimise campaigns, flows, segmentation and customer journeys.

What We’re Looking For

- Advanced Klaviyo experience is essential.

- Strong Shopify Plus / Shopify eCommerce experience.

- Proven experience setting up customer automation, tracking, segmentation and lifecycle journeys.

- Strong understanding of CRM, retention, loyalty, personalisation and customer lifetime value.

- Ability to turn customer data into targeted audiences, personalised marketing and actionable growth strategies.

- Experience with eCommerce analytics, attribution and customer reporting.

- Confident using Claude and other AI tools to improve marketing and automation.

- Commercially focused with a strong understanding of online revenue, retention and customer profitability.

- Beauty, cosmetics or high-growth eCommerce experience is highly regarded.

- Proactive and capable of auditing what we currently have, identifying what is missing and implementing it.

About Us

We operate across professional beauty and consumer cosmetics, with a strong focus on eCommerce, innovation and growth.

We need someone who can take ownership of our customer lifecycle — understanding our customer data, building smarter segments, automating personalised customer journeys and developing strategies that turn first-time customers into loyal, high-value repeat customers.

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📌 Lifecycle Marketing Specialist Contract (Waverley)
🏢 Salon Tech Co
📍 Waverley