Accra, Ghana, with travel to buyer meetings, trade events, partner locations, fulfilment centres and other operating markets as required
Grade
Officer-level role; final internal grade and band subject to the approved job-grading framework
Reports to
Marketing Manager
Direct reports
Marketing Interns assigned to the Buyer Product portfolio
PRIMARY MANDATE
Execute measurable digital, performance, growth and product-marketing strategies that grow qualified awareness, lead generation, verified sign-ups, activation, adoption and retention for CF Buyer, while giving the Marketing Manager and Sales team reliable visibility and control over campaign performance and lead conversion.
Detailed responsibilities
- Buyer marketing planning and campaign execution
- Segmentation, account targeting and buyer insight
- Digital, performance, account-based and growth marketing
- Lead management, Sales coordination and pipeline visibility
- Product activation, lifecycle engagement and retention
- Content, thought leadership and sales enablement
- Events, partnerships and market activation
- Analytics, reporting and continuous improvement
- Intern supervision, budget, data and marketing controls
Required experience, qualifications and technical capabilities