Brand Manager – Seasonal & Gifting Portfolio

Brand Manager – Seasonal & Gifting Portfolio

Darrell Lea has been making it better for nearly 100 years, crafting iconic Australian chocolate and liquorice loved by generations. We’re looking for a creative, commercially-savvy Brand Manager to manage our Seasonal & Gifting portfolio (Easter, Christmas, Father’s Day, gifting and other key moments) as we enter our centenary year and beyond.

Your impact

- Deliver seasonal campaigns: develop and execute brand and activation plans across Easter, Christmas, Father’s Day gifting and other seasonal windows, leveraging and evolving the 100 Years campaign idea where relevant.
- Manage creative development: brief and guide design agencies, manage artwork approvals, and bring bold ideas to life on pack and in-store.
- Drive omni-channel communications: partner with media and digital agencies to build integrated campaigns across social, in-store, e-commerce and PR.
- Deliver results: manage budgets, track performance, and ensure every initiative grows brand love and sales.
- Drive NPD development: identify and develop new product opportunities for the seasonal portfolio, working cross-functionally from concept development and consumer proposition through to packaging, commercialisation and launch.
- Own project management: manage critical paths, timelines, actions and cross-functional stakeholders to ensure seasonal campaigns and NPD projects are delivered on time and to brief.

What you bring





- Minimum 3 years brand/marketing experience, ideally in FMCG, confectionery or food & beverage.
- Strong creative instincts with experience delivering packaging, NPD and integrated campaigns.
- Strong project management skills, with proven ability to manage complex seasonal and NPD timelines, artwork approvals and multiple stakeholders.
- Commercial acumen: you balance big ideas with the realities of P&L; and retailer needs.
- Collaborative cross-functional approach, with the confidence to work closely with Product, Sales, Category, Operations and external agency partners.
- Energy, agility and a cooperative mindset—comfortable working at pace in a small but mighty team.
- Work with an iconic Australian brand backed by a dynamic, growth-oriented team.
- Help deliver high-profile seasonal launches, including the rollout of Darrell Lea’s 100 Years celebrations, that land on shelves and in homes nationwide.
- Enjoy a flexible environment and a culture that values creativity, speed and fun.
- We are located across 2 sites located in Ingleburn just of the M5 and a city office near Town Hall station. We also offer generous discounts on all our best treats.
- We love our diverse workforce, so it’s essential that applicants have good communication skills, and embrace our culture: “Darrell Lea Makes it Better”. It’s not just a slogan. It also represents the energy and optimism that our people bring to work every day.

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📌 Brand Manager – Seasonal & Gifting Portfolio (New South Wales)
🏢 Darrell Lea
📍 New South Wales