Job Description

Two Toyota dealerships. A Volkswagen franchise. MG and Geely rooftops. Spread across Bathurst and Cowra, this is a Dealer Principal prospect of a scale that simply does not come around often in regional Australia, and Peter Warren Automotive is looking to speak with leaders who recognise exactly what that means.

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About the role

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Overseeing five franchises across two thriving regional centres, this is the kind of multi-site, multi-brand leadership role that defines a career rather than just filling a chapter of it.

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You will be responsible for:

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- Leading new vehicle operations across two Toyota dealerships, one Volkswagen, one MG and one Geely rooftop, giving you rare breadth across some of the most talked-about brands in the Australian market right now
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- Setting the cultural and commercial tone across Bathurst and Cowra, with each location contributing to a combined result you can genuinely call your own
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- Building and developing teams across multiple sites, with the kind of leadership footprint that accelerates your own growth as much as theirs
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- Managing manufacturer relationships across four distinct brands, each with their own expectations and opportunities, keeping the role genuinely varied
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- Driving dealership profitability and reporting into the broader Peter Warren Automotive group, with access to peer networks and group-level support that few regional operators can access
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- Cementing the reputation of each location within its community, across two of Central West NSW's most connected regional towns
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About you

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You are a senior automotive leader who has already proven you can run a dealership well, and you are ready for a challenge that matches your actual ceiling.

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We are keen to hear from you if you bring:

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- Substantial experience in a Dealer Principal or senior General Manager role, ideally across more than one franchise
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- A commercial mindset that is equally comfortable reading a consolidated P and L as it is walking a showroom floor
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- The ability to lead dispersed teams with consistency, building trust across locations without being everywhere at once
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- Experience managing OEM relationships, with an understanding of how to work constructively within manufacturer frameworks
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- A genuine interest in regional markets and what makes them different from metro operations
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- Current NSW driver's licence
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- Previous Toyota experience is not essential, but is considered favourably
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The benefits

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This is not a role to simply apply for. It is a role worth having a real conversation about, and Peter Warren Automotive is ready to have that conversation with the right person.

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Here is what comes with it:

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- A once-in-a-career portfolio spanning five franchises and two locations, offering the kind of scope most Dealer Principals never get access to
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- The backing of one of Australia's largest automotive dealer groups, with group-wide resources, tools and strategic support behind every decision you make
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- Genuine autonomy to lead, shape culture and build something you are proud of across both communities
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- A permanent full-time position with the stability that comes from being part of a group operating at genuine scale
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- The Central West lifestyle, with Bathurst and Cowra offering everything that comes with building a life somewhere people actually want to be
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Peter Warren Automotive Holdings

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is one of Australia's largest multi-franchise automotive dealer groups. We have expanded across Southwest Sydney, Sydney's North Shore, Regional NSW, Northern NSW, and throughout Southeast Queensland and Victoria.

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We represent some of the finest vehicle brands and offer a complete range of services, including expert mechanical servicing, to cover all aspects of vehicle ownership. With over 2000 dedicated employees across multiple locations, our team is built on a foundation of extensive industry knowledge, outstanding sales and customer service, and leading expertise.

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We value our people as one of our greatest assets and are looking for passionate individuals to join our growing team.

📌 Dealer Principal (Bathurst)
🏢 Peter Warren Automotive Holdings
📍 Bathurst