The Marketing and Communications Coordinator will be responsible for implementing the marketing and communications strategy (with a focus on digital marketing and communications) for the 2027 Australian Masters Games with the primary aim of generating awareness and driving entries.

Key responsibilities

In conjunction with the GM-MC, work with identified agencies to develop, implement and review the Games marketing and communications strategy with the primary aim of generating awareness and driving entries.

Implement the appropriate blend of effective digital and traditional advertising campaigns and collaborate with appointed agencies, including Google Ad words, re-marketing, E-Newsletter and social media activations.

Implement the Games social media strategy with a focus on engagement and growth across social media platforms to ultimately generate awareness and drive entries.

Work with participating sports to develop and implement bespoke sport-specific marketing strategies.

Assist and implement the sporting club marketing strategy to the sporting club database.

In conjunction with the AMG GM & GM-MC, implement an impactful ambassador and influencer program to promote the Games.

Manage the efficient and effective day-to-day communications with participants and stakeholders via social media platforms.

Manage content development and delivery of the Games eDM (via MailChimp) in the lead up to and during the Games with the view to grow the Games database.

Manage the 2027 AMG website including content creation and updating via WordPress.

Assist with implementation of the Games brand across all touchpoints of the Games.

About you

Tertiary qualifications in Marketing,



Communications or a relevant discipline

Minimum of two years' experience in a similar role, with a strong focus on digital marketing

Excellent written communication skills with a strong ability to generate creative and engaging content across a variety of platforms (e.g. website, eDM and social media)

Experience in the interpretation of and reporting on digital analytics (including Facebook and Google analytics) to draw valuable insights and maximise campaign performance

Innovative mindset with an understanding of the latest digital marketing trends, technologies and methodologies and best practices to optimise performance for engagement and growth

Experience with Adobe Creative Suite, Mailchimp and Wordpress desirable

High level office suite skills ensuring accuracy and quality within reasonable timeframes

Excellent interpersonal skills resolving issues at the point of origin and facilitating effective and productive relationships with stakeholders

Demonstrated high level written and oral communication skills with ability to effectively communicate at all levels and across all demographics

Ability to work independently as well as in a project team with outcomes focus

Must be based in either Newcastle or the Central Coast.

About us

During 13-20 November 2027, Australia's premier multi-sports festival, the Australian Masters Games (AMG) will be held across Newcastle and the Central Coast. The Games are expected to attract over 8,000 participants and accompanying persons across a targeted sport program of 50+ sports. The employer is UniSport Australia which manages the Australian Masters Games.

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📌 Marketing and Communication Coordinator (New South Wales)
🏢 UniSport
📍 New South Wales