Job Description

Brand and Marketing Lead

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AboutSpendless

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Lead the brand behind one of Australia's most recognised footwear retailers.

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At Spendless Shoes, we're passionate about creating legendary customer experiences. With over 220 stores across Australia and a growing digital presence, we're looking for an experienced Brand & Marketing Lead to shape the future of our brand and deliver marketing that connects with customers, drives sales and supports business growth.

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Reporting to the Head of eCommerce & Marketing, you'll lead our Brand & Marketing function, overseeing integrated campaigns, creative, retail marketing, content and organic social media while inspiring a talented team to deliver exceptional outcomes.

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About the role

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As Brand & Marketing Lead, you'll be responsible for developing and delivering our annual marketing plan, ensuring every campaign and customer touchpoint reflects the Spendless brand and supports our commercial objectives.

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Working closely with teams across eCommerce, Buying, Planning, Retail Operations, Customer Experience and external agency partners, you'll bring ideas to life through innovative campaigns, compelling creative and customer-first marketing initiatives.

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Key Responsibilities

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- Lead the development and execution of the annual Brand & Marketing Plan.
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- Deliver integrated marketing campaigns, seasonal promotions and product launches.
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- Protect and evolve the Spendless brand across all customer touchpoints.
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- Oversee creative development, including design, photography, video and content production.
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- Lead retail marketing initiatives, promotional communications and point-of-sale material.
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- Develop and grow our organic social media presence and community engagement.
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- Manage the marketing budget and agency partnerships to maximise return on investment.
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- Analyse campaign performance and identify opportunities for continuous improvement.
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- Lead,



coach and develop a high-performing Brand & Marketing team.
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- Collaborate across the business to support trading priorities and enhance the customer experience.
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About You

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You'll be a commercially minded marketing leader who combines creativity with strategic thinking and knows how to turn great ideas into measurable business results.

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You'llbring:

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- Demonstrated experience in a Brand or Marketing leadership role within retail or another customer-focused industry.
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- Proven success delivering integrated marketing campaigns across multiple channels.
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- Experience leading creative teams and managing content, retail marketing and brand initiatives.
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- Strong commercial acumen with experience managing budgets and external agencies.
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- Excellent leadership, stakeholder management and communication skills.
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- Outstanding project management and organisational capability.
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- A cooperative approach and passion for building strong relationships across the business.
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Qualifications:

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- Tertiary qualification in Marketing, Business, Communications or a related discipline.
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- Experience within fashion or footwear retail will be highly regarded.
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- Experience with Magento, DotDigital or similar platforms is desirable.
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- Knowledge of Microsoft Dynamics 365 or similar ERP systems is advantageous.
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Why Join Spendless

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At Spendless, we're proud of our culture and our values. We believe in supporting our people, celebrating success and creating an environment where everyone can thrive.

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You'll have the opportunity to:

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- Lead the evolution of a recognised Australian retail brand.
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- Influence business strategy through innovative marketing.
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- Work with passionate, collaborative teams.
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- Develop and mentor an experienced marketing team.
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- Make a genuine impact on our customers and our business.
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If you're an experienced marketing leader ready to take ownership of an iconic retail brand, we'd love to hear from you.

📌 Brand and Marketing Lead ADELAIDE-GILMAN (South Australia)
🏢 Spend-Less Shoes
📍 South Australia