The Australian Traffic Network – Sydney CBD NSW

Audio advertising is having a moment, with brands shifting real spend into trusted, contextual formats.

NSW is atn's flagship state, and we're looking for a senior sales leader to lead it, build a high-performance sales team, and help shape our next phase of growth.

Reporting to the COO and working closely with the CEO and national leadership team, you'll lead NSW within atn's national strategy: real scope over the team and culture you build, the numbers you deliver, and the relationships that drive them, based out of our North Sydney head office.

Key responsibilities

Shape and deliver the NSW sales strategy in line with atn's national direction, owning revenue and growth targets for the state

Maintain and back a high performance sales team, and drive a culture that expects and sustains it

Grow new business and deepen existing agency and client relationships across the NSW market

Spot new market opportunities and turn them into go-to-market plans that land

Lead the commercial negotiations and strategic deals that matter most

Keep pipeline, forecasting and performance sharp, so the numbers never surprise you





Partner with the CEO, COO and wider leadership team on where atn goes next

About you

A track record of delivering revenue and new business growth in media, advertising or a related industry

Deep, well-connected business relationships across the NSW agency and client landscape, and a demonstrated ability to convert them into revenue

A demonstrated track record of leading and growing high performing sales teams, not just carrying an individual sales number

Strong commercial, negotiation and forecasting skills

Audio, radio or out-of-home sales background (nice-to-have)

Experience operating in a multi-state or matrixed sales structure (nice-to-have)

About us

atn is Australia's national audio advertising network, operating across every metro and major regional market. We sell exclusive 10-second audio tags placed alongside traffic, news, weather, sport and Fuel Watch content, giving advertisers a trusted, high-attention setting agencies and clients keep coming back to.

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📌 Sales Director - NSW (New South Wales)
🏢 The Australian Traffic Network
📍 New South Wales