At Sports Direct, our team members are highly passionate about inspiring, motivating and empowering our customers to better their best. We believe that people ultimately want to lead a healthy and fit way of life and we want to empower them to do so by providing correctly fitted footwear, sports gear and personalised service. From their first pair of shoes to their first football, our team are there to ensure that whatever activity they want to do, they’re wearing the right shoes and using the best equipment.

Sports Direct is growing rapidly across Australia, and we’re looking for a Campaign Lead to help bring the brand to life across our expanding store network.

Reporting to the Marketing Manager, you’ll take ownership of the Australian campaign calendar, turning commercial strategy into high-impact campaigns that connect with customers and drive results.

Your responsibilities will include:

- Own campaigns end-to-end, from briefing and creative through to launch and post-campaign analysis
- Own the Australian marketing calendar, timelines and budgets and campaign deliverables
- Partner with Merchandising, Retail, VM, Creative, E-commerce and Operations to ensure campaigns are trade ready
- Build strong relationships with major global brand partners including Nike, adidas and more, managing campaign deliverables and timelines




- Manage agencies, production partners and suppliers to deliver quality campaigns on time and within budget
- Analyse campaign performance and commercial results, using insights to optimise activity and improve future campaigns
- Support major launches, activations and key trading moments across the store network

What we’re looking for

- You’ll have 3+ years’ experience in retail marketing, campaign management, agency account management or a similar commercial environment

You will also be;

- Commercially minded and customer focused
- Organised with strong project management skills
- Confident managing multiple stakeholders and competing prioritie
- Creative, hands-on and solutions focused
- Comfortable working at pace and taking ownership
- Passionate about retail, sport and global brands

Why Join Us?

This is your opportunity to join Sports Direct at an exciting stage of growth and play a key role in shaping the brand’s future in Australia

With an ambitious store rollout, major global brand partnerships and a fast-moving retail environment, you’ll have the prospect to make an impact, work with some of the world’s biggest sports brands and help bring major campaigns to life across Australi

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📌 Campaign Lead (New South Wales)
🏢 ACCENT GROUP
📍 New South Wales