UFC is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers.
The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries.
UFC's athlete roster features the world's best MMA athletes representing more than 80 countries.
UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada.
Role Summary
This position is responsible for leading, executing communications and promotional strategies across Australia and New Zealand to support the UFC business, its athletes and events.
The role will also assist in furthering the business interests and growth of UFC across the region, working with current and/or exploring new partnerships that are endemic to UFC's local operations and its success.
Working across business units, they will identify and develop projects to achieve enhanced business outcomes specific to the ANZ market.
Please note this role is a contract role for a period of 1-year, dependent on start dates.
Key Responsibilities and Accountabilities:
Develop and maintain strong relationships with Australian and Current Zealand media outlets
Develop and maintain strong relationships with Australian and New Zealand athletes and their teams
Manage collaboration between local social media and marketing efforts as it relates to promotional campaigns for events, athletes and any other related activity
Manage delivery and contractual obligations of host city UFC event partnerships




Assist in managing delivery and contractual obligations across TKO's Australian event partnerships
Assist SVP in acquisition of new host city event partnerships
Have an 'always on' approach to pitching UFC stories to Australian and New Zealand press
Facilitate and maximize incoming media requests and inquiries
Work with UFC broadcast and strategic partners to maximize editorial opportunities
Create profiling opportunities for UFC athletes and executives in and outside of sports categories
Identify and plan ongoing PR and content opportunities for UFC social media and partners
Drive publicity for UFC events, encouraging PPV purchase, broadcast tune-in and/or event ticket purchase
Support publicity for Australian TKO events and talent including WWE, PBR and Zuffa Boxing
Develop and disseminate relevant communications materials
Maintain Australian and New Zealand media database
Lead PR event operations for related promotional events and local initiatives
Assist Sponsorship team with new and existing partner PR/ Comms including press releases, athlete opportunities, media calls and partner initiatives
Provide input towards local marketing strategy and tactics
Proactively engage and collaborate with UFC broadcast partners to support their UFC offering, content creation and viewership
Work with UFC digital team to ensure localization of au.UFC.com & UFC.co.nz




Support subscription growth to UFC Fight Pass, enhancing its local offering and promotion
Maintain and develop relationships with key local stakeholders (ie. Broadcasters, Government, Sponsors) and work to deliver specific projects.
Identify and grow marketing / cross promotional partnerships with local athletes, influencers, clubs and/or organisations
Effective issues and crisis management
Support local CSR initiatives
Such other responsibilities as may be advised, as required
Qualifications and Experience Required
Bachelor's degree in Communications, Marketing or related field, or equivalent work experience
Minimum of 8 years' related industry experience, in communications and/or business development
General knowledge of principles of effective communication and mass media, publicity, advertising, community relations and organization structure as they relate to sports and entertainment
Extensive contacts throughout the Australia and Current Zealand sports and mass media markets
Ability to work proactively, both independently and within various teams
Ability to travel domestically and internationally – approximately 30%
Highly motivated, passionate, committed, energetic
Able to work under pressure, solve problems and work with discretion when dealing with confidential information
Ability to cultivate and establish effective relationships with all levels of internal and external stakeholders
Excellent time management and communication skills
Strategic thinker and creative problem solver
Proven ability to focus on delivering results and achieving targets
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📌 Director, Communications & Business Development (Anz) - Contract (New South Wales)
🏢 Ultimate Fighting Championship
📍 New South Wales