Job Description
The Sales Director at Mood Media Australia is a senior commercial leadership role responsible for driving revenue growth across store media services, AV systems, and retail media solutions within the retail, hospitality, and QSR sectors.
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This role requires a commercially astute leader with a proven track record in solution-based selling, capable of engaging C-level stakeholders and translating client needs into scalable, technology-driven in-store experiences. The Sales Director will lead the national sales strategy, expand key accounts, and unlock new business opportunities by integrating audio-visual systems, digital signage, and retail media networks to enhance customer engagement and commercial outcomes.
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The role also focuses on building a high-performance sales culture and delivering sustainable profitability.
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Key Responsibilities
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Sales Strategy and Revenue Growth
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Develop and execute a national sales strategy to achieve revenue and margin targets across store media, AV, and retail media solutions.
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Identify, develop, and convert new business opportunities across retail brands, hospitality groups, and QSR chains.
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Drive consultative, solution-led sales approaches integrating AV systems, digital signage, in-store media, and retail media networks.
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Maintain accurate sales forecasting, pipeline management, and performance reporting to support strategic decision-making.
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Business Development and Market Expansion
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Build and manage a solid sales pipeline across new and existing clients, maximising cross-sell and upsell opportunities.
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Position Mood Media as a market leader in integrated in-store media and experience solutions.
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Monitor industry trends in retail media, digital transformation, and AV technologies to inform go-to-market strategies.
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Develop targeted sector strategies across retail, hospitality, and QSR environments.
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Leadership and Team Performance
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Lead, coach, and develop a high-performing sales team with clear KPIs and accountability.
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Foster a collaborative, results-driven culture focused on innovation and continuous improvement.
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Provide ongoing mentorship, training, and performance management to strengthen team capability.
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Lead by example in client engagement, negotiation, and closing high-value deals.
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Client Engagement and Strategic Partnerships
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Establish and maintain relationships with senior stakeholders, including C-level executives, marketing leaders, and operations teams.
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Act as a strategic advisor, aligning Mood Media solutions with client brand, customer experience, and revenue objectives.
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Drive long-term partnerships through consistent value delivery, innovation, and service excellence.
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Cross-Functional Collaboration
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Collaborate with solution design, creative, technical, and operations teams to deliver integrated client solutions.
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Translate client requirements into commercially viable and scalable offerings.
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Provide market insights to support product development, innovation, and continuous improvement.
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Key Measurements Skill/Knowledge Requirements
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Achievement of sales targets and revenue growth objectives.
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Gross margin performance and deal profitability.
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Growth of new business and expansion of existing client accounts.
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Sales pipeline strength and conversion rates.
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Team performance, engagement, and development outcomes.
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Core Competencies
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Leadership: Ability to inspire, lead, and develop high-performing sales teams.
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Relationship Management: Proven ability to build and maintain strong client and stakeholder relationships at senior levels.
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Minimum 5+ years of experience in sales and account management.
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Strong understanding of store media solutions, AV systems, retail media, and consumer behaviour trends.
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Demonstrated leadership experience with the ability to motivate and manage teams effectively.
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Excellent communication, presentation, and negotiation skills, with confidence engaging stakeholders at all levels.
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Proven track record of achieving sales targets and driving business growth.
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Ability to operate effectively in a fast-paced, dynamic environment while managing multiple priorities.
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Experience working with or selling technology solutions within the retail marketing or in-store media space.
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Ability to engage with technical teams and translate complex solutions into client value propositions.
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Demonstrated success in developing and executing sales strategies that drive both revenue growth and customer satisfaction.
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Strategic Thinking: Capability to develop and execute sales strategies aligned with business objectives.
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Collaboration: Strong cross-functional teamwork and stakeholder management skills.
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Innovation: Ability to develop creative, value-driven solutions that meet evolving client needs.
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Commercial Acumen: Strong negotiation skills, including experience with complex deal structures such as revenue-sharing models.

📌 Sales Director (New South Wales)
🏢 Mood Media EMEA
📍 New South Wales