Job Description
Primary Details
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Time Type: Full timeWorker Type: Employee
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Location: Sydney, NSW
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Type: Permanent, full time position
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Hybrid working, happy talk flexible working
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The Opportunity
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Join QBE at a time of significant growth and transformation in our Consumer business. As Head of Consumer Marketing, you'll play a critical role in shaping demand for our Direct Home, Motor, Motorcycle and Digi SME portfolio, leading integrated marketing strategies that build the brand, acquire customers and drive profitable growth.
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This is a senior leadership role for someone who has successfully led large-scale consumer marketing programs before and can combine strategic thinking, commercial accountability and execution excellence to deliver meaningful business results.
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About QBE
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At QBE, we get to the heart of what matters for our customers. And we do it all with a human touch.
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We're an international insurer with more than 13,000 people working across 26 countries – which means we're big enough for your ambitions, yet small enough for you to make a real impact. It's an exciting time. We're building momentum towards our vision to become the most consistent and innovative risk partner.
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What if you could have a positive impact – at work and in the world? As part of the QBE team, you'll get to spend every day working with people who are passionate, talented and kind.
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Your New Role
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As Head of Consumer Marketing, you will:
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Develop and lead the marketing strategy for QBE's Direct Home, Motor, Motorcycle and Digi SME business, driving customer acquisition, market share and profitable growth.
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Create and capture customer demand by balancing long-term brand building with high-performing acquisition and conversion activity.
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Own and optimise significant marketing investment,



ensuring strong commercial outcomes across customer acquisition, growth and return on investment.
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Lead integrated, multi-channel marketing programs across brand, digital, media, partnerships and emerging channels to accelerate business performance.
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Leverage customer insights, market intelligence and analytics to improve awareness, consideration, quote conversion and policy growth.
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Build strong partnerships across Digital, Pricing, Analytics, Technology, Portfolio and Agency teams to deliver exceptional customer and business outcomes.
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About You
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You are a proven marketing executive who has successfully led customer acquisition and growth strategies at scale. You understand how to connect brand investment with commercial outcomes and have a track record of turning marketing investment into measurable business growth.
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You will have:
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Proven experience as a Head of Marketing, Marketing Director or equivalent senior leader within retail, e-commerce, financial services or another high-volume consumer acquisition environment.
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Demonstrated success growing brands, customer bases and commercial outcomes through integrated marketing and customer acquisition strategies.
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Deep expertise across brand, media, performance marketing, customer acquisition and marketing effectiveness.
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Strong commercial acumen with accountability for significant marketing investment, acquisition economics and measurable growth outcomes.
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Outstanding stakeholder management skills,



with the ability to influence senior leaders and align cross-functional teams behind a shared growth agenda.
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An energetic, credible and engaging leader with experience leading agencies and complex marketing programs to deliver exceptional business results.
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Benefits
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We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from:
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'Hybrid Working' – a mix of working from home and in the office to enhance your work/life balance
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Free holistic wellbeing coaching, nutritional, confidential counselling, financial and legal advice
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18 weeks' gender-equal flexible leave for all new parents, including paid super
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Awards & Recognition
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We value our employee's experience with us and are proud to have been recognised for the following awards:
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**** Winner of Excellence in Diversity, Equity & Inclusion Award at the Insurance Business Australia Awards for our Respect@QBE program
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**** Most Inclusive Workplace at the Australian HR Institute (AHRI) Awards
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Ranked in the top ten in the AAGE Top Graduate Employers **** for medium sized program as voted by graduates
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Skills
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Coaching, Coaching for success, Cost Management, Critical Thinking, Digital Marketing, Financial Products, Influencing, Intentional collaboration, Managing performance, Marketing Strategies, Navigating ambiguity, Presenting with Impact, Process Improvements, Research Analysis, Team Management
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Application Close Date: 09/09/2026 11:59 PM
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Equal Employment Opportunity:
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QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.

📌 Head Of Consumer Marketing (New South Wales)
🏢 Qbe Insurance
📍 New South Wales