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Help young Australians to improve their long-term educational outcome
Permanent full-time position
B
ased in Melbourne, VIC or Sydney, NSW
The Smith Family is a national children's education charity that works with children and young people to overcome educational inequality caused by poverty - so they can thrive now and into their futures.
About the role
We are seeking a strategic and hands-on Digital Media & Advertising Manager to lead performance activity across paid digital media channels.
This is an opportunity to shape channel strategy, challenge agency thinking and turn data into decisions that improve supporter acquisition, fundraising income and return on investment.
You will work across integrated campaigns while helping build a stronger test-and-learn culture within the Digital Campaigns team.
Reporting to the National Manager, Digital Campaigns, you will be responsible for:
Performance media planning (excluding social media advertising) across fundraising and brand campaigns
Channel, audience, targeting, bidding and testing strategies
Day-to-day management of non-social digital media investment
Agency and platform partner briefing, delivery and accountability
Campaign optimisation across CPM, CPC, CPA and ROAS
Digital dashboards, reporting and actionable performance insights
Testing of new media formats, audiences, technology and optimisation approaches
Alignment across paid search, programmatic, digital video, native and paid social activity
Post-campaign analysis and recommendations that improve future planning
Coaching and knowledge-sharing to strengthen digital media capability across the team.
About you
As well as passion for community, you will bring the following:
4 to 5 years' relevant experience in performance media, ideally within an agency, not for profit or similarly complex environment
Demonstrated experience developing multichannel digital media strategies tied to acquisition and income outcomes
Strong working knowledge of Google Ads,



Microsoft Advertising and programmatic platforms
Experience managing agencies and suppliers, including challenging recommendations and holding partners accountable for results
Experience with Looker Studio, GA4 or comparable dashboard and reporting tools
Strong analytical, commercial and problem-solving capability
The ability to communicate complex performance insights clearly
Confident stakeholder management and the ability to influence across functions
Curiosity, initiative and a practical test-and-learn mindset.
Employees are at the centre of The Smith Family's values and operations.
By joining our team, you can expect to:
Find balance; with
flexible work options
and opportunities to
purchase additional annual leave
Maximise your take home pay; with
salary packaging
, as well as opportunities to save with discounts at retailers across the country
Fulfill your potential, with excellent
career opportunities
, a suite of development programs and a dedicated learning and development platform
Feel you belong; with inclusive leave options, including
paid parental, cultural and gender affirmation leave
Thrive; with support for you and your family's mental and physical health including a
complete care and safety platform
, unlimited Employee Assistance and access to a huge range of fitness facilities with Fitness Passport.
About us
The Smith Family is a national children's education charity with a vision of a world where every child has the chance to change their future, no matter their circumstances.
We believe that education is one of the most powerful change agents, and we work with young Australians to overcome educational inequality caused by poverty - so they can thrive now and into their futures.
Due to the nature of this role, the successful candidate must be prepared to undertake a National Police Check and a Working with Children's Check.
We are an equal opportunity employer and are committed to principles of cultural diversity.
Applications from people of Aboriginal and Torres Strait Islander descent are encouraged.
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📌 Digital Media & Advertising Manager (Melbourne)
🏢 The Smith Family
📍 Melbourne