Experience being hands-on paid acquisition experience across Meta and Google on real budgets
Experience in DTC eCommerce
Confident running a weekly test cadence and killing ideas early, without ego
You've automated parts of your own job and were glad to see it go
Hybrid role - offices based in Rowville
Working directly with the founder and GM - no team or agency to manage
WHO WE ARE
We're an Australian D2C group building products that cut household waste and single-use plastic, across sustainability, health and everyday consumables. We've got brands live in market today and more in the pipeline. We're deliberately small and AI-first by design, which means less headcount, less bureaucracy, and more of the budget and credit landing with the people actually doing the work.
We don't believe in reinventing the wheel for the sake of it. If someone else has already cracked the problem in front of us, better funded, better resourced, further down the road, we'd rather study what they did and adapt it fast than burn six months proving we can do it "our way." That means you'll spend your time on the work that actually moves numbers, not on process for its own sake. We move fast, back positive evidence over seniority, and give people real scope to make calls and see them through.
THE ROLE
This is a hands-on growth role, in the accounts and in the numbers,



working directly with the founder and GM with no layer in between. You'll run paid acquisition, build a live test backlog from competitor and out-of-category benchmarking, ship onsite tests with our developer, and build the AI tooling that makes the next round of work faster for the whole team.
You'll run and scale paid acquisition across Meta and Google, hands-on in the accounts. You'll benchmark competitors and out-of-category examples, from global eCom to health, supplements and wellness subscription brands, and turn what you find into specific, testable hypotheses. You'll maintain a live, ranked test backlog covering offers, landing pages, checkout, creative angles and funnels, and run it on a weekly cadence. You'll build and ship onsite tests with our developer, and read the results honestly. You'll build AI tooling and automations that make the next round of work faster, then hand them over so the whole team can use them. And you'll report on the numbers that matter: blended CAC by product, MER, contribution margin, cohort payback and subscription attach.
WHAT YOU'LL NEED
Experience in paid acquisition in DTC eCommerce
Experience being hands-on in implementation across Paid Search and Paid Social
Experience automating parts of your own job away
You want scope and speed more than title and team
#J-*****-Ljbffr

📌 Growth Marketing Lead - Paid Media & Cro (Melbourne)
🏢 Searchability®
📍 Melbourne