Job Description
Senior Store Manager - Sydney Brand Centre, NSW
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We are seeking a Senior Store Manager to run our iconic Sydney Brand Centre (Halo Store), an elevated store concept in the heart of Sydney CBD.
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The Senior Store Manager of Sydney Brand Centre oversees and is responsible for the performance and consumer experience of an adidas Halo store. A Halo store is the pinnacle of the adidas Retail experience for adidas consumers as it relates to sales & customer service, people, training & product knowledge, operations, visual merchandising & activation.
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Key Responsibilities:
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Commercial Success:
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Lead, manage and direct leadership team to deliver sales, profits and brand standards.
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Demonstrates ownership of store performance by monitoring the allocation of resources and organizes processes to drive profitability in a variety of situations and market conditions.
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Utilizes all available store and market data to make commercial decisions based on sound analysis and financial judgment.
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Brand Standards:
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Positively communicates and actively demonstrates the Brand Values and Pacifics Retail Mission.
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Manages an effective, efficient, and stable retail environment, ensuring all adidas policies, procedures, initiatives and strategies are consistently implemented.
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Ensures store team compliance and drive continuous improvement with all store operational policies and procedures.
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Deliver specific reporting required by Senior Manager or Retail Back Office.
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Self-Learning and Talent Management:
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Positively influences all business stakeholders by offering suggestions and ideas on ways to improve operations and processes.
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Lead the store HR planning, recruitment, on-boarding, training, and development initiatives while actively developing succession plans and ensuring all HR policies and procedures are adhered to.
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Service and Selling Culture:
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Supports and coaches store management team to understand ability to increase store profitability by adhering to operational best practices, driving AREA,



and creating a leading shopping experience for the consumer.
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Understands the behaviour and patterns of own stores consumer base, draws conclusions from this and coaches store management team to exceed consumer expectations.
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Creates and drives a service culture by ensuring all activities are focused on the consumer.
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Create and Implements strategic plans to deliver seasonal Brand and product training and ensures knowledge is transferred into selling skills.
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Creates a performance culture by setting clear expectations and targets, analysing store performance, and holding store team accountable by giving appropriate and prompt feedback, including actively managing poor performance.
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Coaches, motivates, and inspire store management team to set and accomplish store goals and maximize their individual performance.
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Leads service by example and ensures highly visible and effective consumer service management always.
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Actively collaborates and shares best practices with peers to support and drive retail performance.
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Communicates a desire to learn and seizes all available opportunities to drive own development and increase performance.
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Knowledge, Capabilities and Experience:
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English spoken and written - 5 years flagship/A grade store experience.
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Must possess and consistently exhibit the competencies relative to the position.
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Excellent Skills in operating personal computers, POS systems, and various software packages including MS office.
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Knowledge and understanding of profit and loss statement and store KPIs to make commercial decisions based on sound financial judgment.
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Robust interpersonal and communication skills including the ability to lead discussions in diverse groups of varying size.
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Excellent time management and problem-solving skills as well as the ability to use good judgment and make strong independent decisions.
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Demonstrates an inspirational attitude that contributes to a positive team environment.
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Ability to build and maintain effective working relationships with team members along with willingness to set and maintain high standards of performance.
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Well-developed ability to speak, read, comprehend, and write English
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Key Relationships:
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Omnichannel
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HR (Training, Talent Development, Benefits, Recruitment)
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Loss Prevention
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Referrals:
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Please note that referrals are subject to the adidas Candidate Referral Policy
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Referral Bonuses are only applicable to current employees of the adidas Pacific
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Please note applicants must have permanent legal rights to work in Australia or New Zealand.
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No Relocation or Visa support is offered for these roles.
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COURAGE:Speak up when you see an opportunity; step up when you see a need..
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OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
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INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
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TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
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INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
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RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
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At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
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Culture Starts With People, It Starts With You
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By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

📌 Senior Store Manager - Sydney Brand Centre, Nsw (New South Wales)
🏢 Adidas
📍 New South Wales