* Come and lead a $2.4 Billion Category
* Drive category growth based on motivating category insights
* Leading FMCG Company - Work with some of Australia's most loved brands
About the Opportunity
Currently we are seeking a Senior Category Manager to join our Grocery business which includes Spreads, Oils, Flavour Enhancers & In Home Baking portfolios.
Working on many of our household brands Praise, MeadowLea, White Wings, Pampas & CSR Sugar just to name a few.
This role is responsible for leading the category strategy and customer relationship between Goodman Fielder and retail partners to drive long term profitable growth of our business.
Specifically, you will:
* Be category expert and lead for the GF business, with deep knowledge and understanding of the category and competitive landscape across the Retail and Foodservice channels
* Develop and embed Category Strategy to drive long term sustainable growth opportunities and category health across the Retail and Foodservice channels
* Translate category, portfolio and brand insights into growth opportunities for GF
* Support teams to deliver key range review milestones & outcomes
* Support Portfolio & Marketing, Retail Sales and Foodservice Sales functions to successfully bring NPD and key activations to market
* Lead price and promotion strategy in collaboration with RGM function
* Lead and develop 1 direct report
What you will need
* 5+ years at Category Manager position in FMCG environment




* 2+ years at National Account Manager position in FMCG setting (optional)
* Tertiary qualification in related field
* Proficiency across IRI (Aztec), Quantium, Microsoft 365 and Unify platforms
* High level of Strategic thinking, being able to translate internal and external insights into compelling stories and action plans
* Demonstrated experience in developing robust category strategy that connects internal profitable growth with external category growth and development.
* End to end value chain thinking – You understand the end to end functional interdependencies and commercial levers to optimise activities and decisions
* Strong internal and external stakeholder management (essential)
Why Goodman Fielder
At Goodman Fielder, we're proud to make some of Australasia's most loved food brands — the kind people grow up with and keep coming back to.
When you join us, you're not just building brands, you're helping shape everyday moments for millions of consumers.
* Make real impact with iconic brands – Work on some of Australasia's most loved food brands, with real ownership and the chance to see your work land in market
* Flexibility meets career growth – Enjoy hybrid working and flexible ways of working
* A culture that invests in you – Join a supportive, collaborative team that values curiosity, backs development, and builds future leaders
What are you waiting for?
Apply Now!!

📌 Senior Category Manager Sofe (New South Wales)
🏢 Goodman Fielder
📍 New South Wales