Oversee the execution of marketing initiatives across the company portfolio and review positioning strategies for current and existing products within operating budgets to ensure that market share and revenue goals for the business are met.
Key Accountabilities:
Define and communicate the overarching marketing strategy, aligned with long-term business objectives and brand positioning
Lead customer insight and product positioning activities across patient, prescriber and channel segments
Manage business performance across the brand portfolio against annual sales, revenue and profitability targets
Lead relationships with key customers, key opinion leaders, advocacy groups, licensing partners and healthcare organisations
Ensure marketing activities are integrated cross-functionally and comply with applicable local regulations
Marketing Strategy & Portfolio Leadership
Recommend the marketing strategy for Clinigen (Link Healthcare) and its brands, including product mix, targets, focus segments and pricing, based on business priorities, market intelligence and past performance
Allocate budget across marketing initiatives to direct resources towards activities that drive company growth
Identify and propose new product introductions and create launch strategies
Collaborate with Sales, Product Development, Regulatory and other departments to integrate marketing strategies with business goals and operational plans
Analyse marketing performance metrics, market trends, consumer behaviour and competitor activity, adjusting strategies as required
Design brand marketing guidelines and plans to support sales and profitability targets
Communicate marketing strategy,



performance and insights to senior executives and external stakeholders
Lead market development initiatives and track new launches and market developments nationally and internationally
Assess risks associated with marketing initiatives and develop contingency plans
Customer Insights, Positioning & Promotion
Lead primary research across patient segments and indications to gather customer feedback aligned with strategic objectives
Finalise product positioning strategies and identify distinct customer segments for each offering
Identify communication differences required for General Practitioners, Specialists and Pharmacists, and initiate discussions with agencies
Conduct regular field visits to assess implementation of marketing strategies and identify improvement opportunities
Engage with the medico-marketing team to align promotion with positioning and business goals
Establish key performance indicators for positioning and promotion strategies and adjust based on market response
Encourage continuous improvement and adaptation based on feedback and market trends
Business Performance & Forecasting
Conduct monthly business reviews covering SKU trends, regional performance, market dynamics, competitor activity, USPs, campaign effectiveness, communications, fieldwork insights and KOL feedback




Review forecasts monthly and propose strategic adjustments to marketing plans based on observed insights and trends
Identify and implement relevant best practices from other regions to improve marketing effectiveness and business performance
Stakeholder, KOL & Partner Management
Establish and maintain communication with KOLs and relevant healthcare organisations to monitor significant developments
Maintain strong relationships with key members of licensing partners
Organise roundtables and advisory board meetings to understand market developments and plan the way forward
Work closely with the sales team to resolve issues, escalating complex matters to senior management where required
Oversee conferences and events for the therapeutic segment, ensuring brand guidelines are followed
Establish metrics to evaluate relationship management and marketing initiatives against business goals
Requirements
Bachelor's or Master's degree in Marketing, Business, Life Sciences or a related field. An MBA or Master's in Business is preferred
8-10 years of sales and marketing experience in a pharmaceutical organisation
Proven ability to manage teams, ideally with 3-5 years in a managerial role
Analytical skills, digital channel management and execution, strategic communication, decision-making, problem-solving, leadership and people management
Proficiency in analysing data to inform decisions, track market trends and identify growth opportunities
Excellent verbal and written communication skills for internal and external stakeholders, including presentations and reports
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📌 Marketing Manager (New South Wales)
🏢 Clinigen
📍 New South Wales