Job Description
Aje was created in **** to translate the effortless Australian lifestyle into fashion.
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Designed for an elegance grounded in ease, our garments empower our customers to feel relaxed, assured and beautiful.
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Our company strives to invite freedom of self-expression in each architectural store environment, bringing our customers a confidence and beauty that elevates their every day to an occasion.
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Join icon fashion house Aje as Head of eCommerce at our Aje Head Office in Redfern.
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About this opportunity:
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Revenue Growth & P&L; Ownership:
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Own a topline ecommerce revenue target across ANZ and international -this is a growth role with an explicit number to hit
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Full P&L; ownership across all regions including pricing strategy (FX, duties, tax and margin)
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Drive full-price sell-through and own markdown strategy -protecting brand equity and margin in equal measure
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Lead forecasting, budgeting and in-season reforecasting with rigour and pace
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Lead a structured daily and weekly trading cadence -a rigorous trade pack reviewed at pace, with underperformance actioned within 48 hours
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Operate as a true merchant: balancing instinct and data to optimise conversion, AOV, sell-through and margin in real time
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Drive in-season agility -reorder calls, promotional decisions, and clearance strategy executed with commercial sharpness
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Own daily KPI visibility: session-to-conversion, add-to-cart rate, checkout completion, basket size and return rate impact
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International Trade & Market Strategy:
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Define and execute ecommerce strategy across AU, NZ, US, EU, UK and Middle East
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Understand regional demand signals and translate them into action -not just localised campaigns but assortment and pricing decisions by market
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Lead the Shopify Markets strategy across all regions, ensuring best-in-class localised experience (content, pricing, currency, duties, language)
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Champion regional nuance in buying decisions -act as a commercial advocate with the Buying team for gaps that hurt conversion
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CRO & Customer Experience:
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Own the commercial performance of the full customer journey -from PDP through to post-purchase
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Drive PDP conversion rate, checkout abandonment reduction, AOV through cross-sell and upsell mechanics, and return rate improvement
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Continuously optimise UX and CRO using a test-and-learn framework -rapid iteration over perfection
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Ensure brand consistency is never compromised in the pursuit of conversion gains
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Critical Path & Execution Excellence:
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Own and influence the end-to-end critical path across Buying, Merchandising, Digital and Marketing
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Ensure product readiness, campaign alignment and key trade moments are delivered on time and to commercial outcome
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Drive accountability across cross-functional teams -deadline adherence is non-negotiable
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Push performance boundaries through AI-driven personalisation, automation and advanced analytics
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Influence the digital roadmap to support scalable growth -with a bias toward tools that improve revenue, not just operations
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Champion a test-and-learn mindset, iterating fast on what drives trade outcomes
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Leadership:
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Lead and develop a high-performing team across trading, digital and performance functions
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Build a culture of ownership, pace, accountability and commercial ambition
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Act as a key commercial voice in the business -influencing cross-functional decisions with revenue impact in mind
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You will bring:
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A true digital merchant with proven experience driving ecommerce performance across multiple regions
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Deeply customer-centric, with a strong understanding of both ANZ and International market dynamics
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Commercially sharp, with strong P&L; ownership and the ability to balance brand and performance
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Highly analytical yet instinctive, confident making decisions at pace
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Experienced in managing complex, cross-functional critical paths in a fast-moving retail setting
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Forward-thinking, with a strong interest in emerging technologies and data-led decision making
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What do we offer?
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Generous salary packaging
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It is hard not to embrace the Aje style with generous employee discounts, staff wardrobes, pre-order programs, clothing allowances and regular sample sales
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Your growth is our growth, training and development programs are recommended and encouraged!
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Celebrate milestones such as, Birthdays with Aje leave benefits
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Access to our comprehensive Employee Assistance Program designed to support your wellbeing
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No key achievement and success goes unnoticed
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📌 Head Of Ecommerce (New South Wales)
🏢 The Aje Collective
📍 New South Wales