Job Description
Lead with purpose. Inspire with style. Create meaningful connections.
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About Us
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From a single Melbourne boutique in **** to eighty-seven stores across Australia and New Zealand, Blue Illusion has evolved into a lifestyle brand defined by Family, Fashion & Joie de Vivre.
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Inspired by the effortless elegance of French style and the strength of community, everything we do - from our collections to our conversations - is driven by purpose. We exist to help women feel seen, supported, and beautiful.
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Generous employee discounts and seasonal wardrobe allowance
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Management bonus structure recognising performance
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Recognition through work anniversary celebrations
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Employee Referral & Assistance Programs
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Opportunities to support local community partnerships
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A values-led, Australian-owned company committed to sustainability
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About the Role
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As the Store Manager, you will be the heartbeat of our boutique, leading a passionate team to deliver exceptional customer experiences while driving commercial success. This is a full-time Store Manager position working a Tuesday to Saturday roster, with a proposed salary of $65,700 + super + clothing allowance with other incentives and benefits. Blue Illusion offers the opportunity to combine leadership, style, and community connection within a supportive, purpose-driven brand.
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What You'll Be Responsible For
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Drive and achieve sales targets through effective merchandising, product knowledge, and customer service.
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Analyse sales trends and implement strategies to maximise profitability.
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Community Engagement
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Develop and maintain strong relationships with the local community.
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Plan and execute events to enhance the boutique's presence and engage customers.
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Brand Ambassadorship
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Represent Blue Illusion with enthusiasm, embodying the brand values and French-inspired aesthetic.
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Actively promote the boutique within the local community.
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Customer Building
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Build and nurture lasting relationships with customers through personalised service.
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Implement initiatives to enhance the customer experience and satisfaction.
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A Word from Our Team
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At Blue Illusion, we're supported and encouraged at every level. We build real connections with our customers and with each other — it feels good to be part of something meaningful.
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Applicants must have valid working rights in Australia or Current Zealand.
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Blue Illusion was founded in **** by Donna and her late husband Danny Guest and began its journey by creating pure cotton garments and corporate casual wear. As the business grew, so did their dream.
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The dream? To create a French-inspired boutique that not only celebrates the spirit, creativity and generosity of women at heart. Guided by the pillars of Fashion, Community and Lifestyle, Blue Illusion offers a personalised styling experience with exceptional customer service.
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Today, over 37 years later, Blue Illusion is a thriving, French-inspired concept store across 100 locations.
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Blue Illusion was founded in **** by Donna and her late husband Danny Guest and began its journey by creating pure cotton garments and corporate casual wear. As the business grew, so did their dream.
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The dream? To create a French-inspired boutique that not only celebrates the spirit, creativity and generosity of women at heart. Guided by the pillars of Fashion, Community and Lifestyle, Blue Illusion offers a personalised styling experience with exceptional customer service.
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Today, over 37 years later, Blue Illusion is a thriving, French-inspired concept store across 100 locations.
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Perks and benefits
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Employee Discounts
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Employee Referral Program
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Employee Assistance Program
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Celebrating work anniversaries
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Seasonal conference and treats
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Be a member of a company committed to sustainable
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Opportunities to support community partnerships
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To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.
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What can I earn as a Retail Store Manager

📌 Store Manager (Western Australia)
🏢 Blue Illusion
📍 Western Australia