Highly successful Global lifestyle companyHead Office based in South Sydney1 day work from home$*******K + SuperOur client is an iconic and global furniture/lifestyle company, with continued growth and expansion plans.
You will be part of an ambitious and entrepreneurial culture, that is investing in a customer first approach.Reporting to the CMO, the CRM Manager will be leading the CRM function by developing and executing strategies to drive acquisition, retention and grow the value of their customer base.
You will also have 1 direct report and work closely with Digital Performance, Ecommerce and Marketing.Key Responsibilities:Own and deliver the CRM strategy, aligned with wider digital and commercial objectivesManage Salesforce Marketing Cloud across journeys, automations, campaign execution, segmentation and data managementDevelop customer lifecycle programmes across onboarding, retention, reactivation and win-backBuild, test, deploy and optimise email and SMS campaignsManage the CRM campaign calendar across multiple marketsDevelop targeted and personalised communications using first-party customer dataDrive customer acquisition, database growth, retention and lifetime value through CRM activityUndertake RFM analysis, segmentation, A/B testing and campaign performance analysisMonitor and report on CRM performance, including engagement, revenue attribution, churn and database growthTranslate customer and campaign data into actionable commercial insights and recommendationsMaintain database health, data hygiene,



suppression management and privacy complianceCollaborate with key internal stakeholders and manage external CRM partners where requiredLead, coach and develop one direct reportTo be successful within this role, you will have:5+ years' experience within CRM and digital marketingStrong hands-on experience with Salesforce Marketing Cloud essentialDemonstrated experience developing and executing customer lifecycle programmesStrong commercial acumen with a focus on revenue, retention and customer valueThe ability to work at pace, adapt quickly and respond to changing commercial prioritiesStrong communication and stakeholder management skillsExperience managing or mentoring a direct reportRetail, consumer products or similar B2C experience will be highly regardedBenefits and Culture:Prospect to own CRM for an established and recognised consumer brandHighly commercial role with the ability to directly influence customer growth and retentionScope to further develop customer journeys, personalisation and lifecycle marketingWork closely with experienced Digital, Ecommerce and Marketing teamsOn-site parking, close to public transport, 1 day WFHOpportunity to lead and develop a direct reportFast-paced environment where ideas, agility and commercial thinking are valuedThis is your opportunity to join a highly successful global furniture business within a critical position, where you will be valued and be part of growth journey as they go from strength to strength!
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📌 Crm Manager (New South Wales)
🏢 Talent Matters
📍 New South Wales