The RoleYou will own how Lyrebird's products show up in the market: the positioning, messaging, GTM, and launches that turn powerful clinical AI into something clinicians understand, trust, adopt and love.
You will be the connective tissue between product, growth, brand, retention, sales, and our clinical team, and the person who makes sure the story we tell solves the problems that clinicians truly feel.It is an owner and operator role: strategic enough to set a positioning and launch roadmap, and hands-on enough to pull the insights, brief or create the assets, and run the launch.This is a 12-month fixed-term contract, covering a period of parental leave, with potential to extend depending on business needs.What you'll doOwn positioning and messaging across clinician segments, from GPs and specialists to allied health, clinic owners and managers, and the non-clinical staff who keep clinics running, grounded in the jobs clinicians hire Lyrebird to doLead go-to-market for current products and features, from narrative and naming through launch plan, enablement, adoption and retentionBe the voice of the customer, running interviews, win-loss, and research that sharpen our understanding of clinician needs, objections, and buying decisions, and feeding it back to product, brand, and growthOwn competitive intelligence and the category narrative: know the alternatives clinicians weigh better than they do, and build the positioning and battlecards that help us winEquip sales and customer success with the narratives, collateral, pricing and packaging communication,



and objection-handling they need to convert and retain cliniciansBuild the proof that earns clinician trust: demonstrations, case studies, and evidence that show the product working in real clinical settingsMeasure what works: define how you will know a launch, a message, or a piece of positioning has moved adoption, and use that to decide what to do nextWhat you'll bring7+ years in product marketing, integrated marketing or a closely related go-to-market role, including owning positioning, messaging, and launches end to endA track record of taking a product to market: you have built the narrative, run the launch, enabled the field, and measured the resultStrong customer instinct and research skill.
You can turn messy customer input into sharp positioning, and you back your calls with evidenceExcellent writing.
You can make a complex product simple, and make a busy professional careComfort working both strategically, owning a positioning and launch roadmap, and hands-on, writing the page and shipping the campaignAn AI-native, analytical way of working.
You use AI across research, drafting, and analysis, and you are comfortable in the dataThe ability to influence product, sales, and analytics partners without authorityNice to haveExperience marketing to clinicians, or to another licensed professional audience where trust and evidence carry the decisionFamiliarity with Australian healthcare, or the appetite to learn it quicklyExperience with a product-led or freemium product, and with the free-to-paid conversion motionComfort with SQL or a BI tool such as Sigma, Tableau, or Looker
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📌 Interim Product Marketing Lead (Melbourne)
🏢 Gofractional
📍 Melbourne