Drive the commercial performance of a leading Australian consumer brand!
We are seeking an experienced and commercially driven Head of eCommerce to lead the growth of a high-performing direct-to-consumer business with a strong global presence.You will own the eCommerce P&L; and be responsible for driving sustainable revenue growth, profitability and customer lifetime value.
This is a hands-on leadership role for someone who thrives on data, trading performance and commercial decision-making.Working cross-functionally with Marketing, CRM, Finance, Product and Technology teams, you will develop and execute strategies that optimise customer acquisition, conversion, retention and profitability across multiple markets.Key ResponsibilitiesOwn the eCommerce P&L; and deliver revenue, profit and customer growth targets.Develop traffic, conversion, AOV, retention and revenue forecasts across markets.Lead weekly and monthly trading reviews, identifying commercial opportunities.Drive customer acquisition and retention strategies to maximise lifetime value.Partner with performance marketing teams and agencies to improve media efficiency, ROAS, CAC and overall commercial returns.Build and execute a robust CRO roadmap, including merchandising, pricing,



promotional and customer journey optimisation.Develop forecasting models and commercial scenarios to support strategic planning and investment decisions.Foster a high-performance, data-driven trading culture.To be successful in this role, you will demonstrate:Significant experience leading eCommerce within a retail or consumer brand.Strong commercial acumen with ownership of online sales and profitability.Deep expertise across paid media, customer acquisition, attribution and digital marketing.Experience improving conversion rates, customer retention and lifetime value.A robust understanding of customer behaviour, digital analytics and trading performance.Experience leading regular trading cadences and using data to drive commercial outcomes.This is an outstanding opportunity to join an innovative, purpose-led consumer business with an established brand, a loyal customer base and ambitious growth plans.
You'll play a pivotal role in shaping the future of the online business while working alongside a collaborative and high-performing leadership team.Must have unrestricted working rights in Australia.
Please note, due to the high volume of applications received, only successful applicants will be contacted.
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📌 Head Of Ecommerce (New South Wales)
🏢 Spin Personnel
📍 New South Wales