Help young Australians to improve their long-term educational outcomePermanent full time positionBased in Melbourne, VIC or Sydney, NSWAbout The RoleWe are seeking a strategic and hands‐on Digital Media & Advertising Manager to lead performance activity across paid digital media channels.
This is an opportunity to shape channel strategy, challenge agency thinking and turn data into decisions that improve supporter acquisition, fundraising income and return on investment.
You will work across integrated campaigns while helping build a stronger test‐and‐learn culture within the Digital Campaigns team.Reporting to the National Manager, Digital Campaigns, you will be responsible for:Performance media planning (excluding social media advertising) across fundraising and brand campaignsChannel, audience, targeting, bidding and testing strategiesDay‐to‐day management of non‐social digital media investmentAgency and platform partner briefing, delivery and accountabilityCampaign optimisation across CPM, CPC, CPA and ROASDigital dashboards, reporting and actionable performance insightsTesting of new media formats, audiences, technology and optimisation approachesAlignment across paid search, programmatic, digital video, native and paid social activityPost‐campaign analysis and recommendations that improve future planningCoaching and knowledge‐sharing to strengthen digital media capability across the team.About YouAs well as passion for community, you will bring the following:4 to 5 years' relevant experience in performance media, ideally within an agency, not for profit or similarly complex environmentDemonstrated experience developing multichannel digital media strategies tied to acquisition and income outcomesStrong working knowledge of Google Ads, Microsoft Advertising and programmatic platformsExperience managing agencies and suppliers, including challenging recommendations and holding partners accountable for resultsExperience with Looker Studio, GA4 or comparable dashboard and reporting toolsStrong analytical,



commercial and problem‐solving capabilityThe ability to communicate complex performance insights clearlyConfident stakeholder management and the ability to influence across functionsCuriosity, initiative and a practical test‐and‐learn mindset.Our BenefitsEmployees are at the centre of The Smith Family's values and operations.
By joining our team, you can expect to:Find balance; with flexible work options and opportunities to purchase additional annual leaveMaximise your take home pay; with salary packaging, as well as opportunities to save with discounts at retailers across the countryFulfill your potential, with excellent career opportunities, a suite of development programs and a dedicated learning and development platformFeel you belong; with inclusive leave options, including paid parental, cultural and gender affirmation leaveThrive; with support for you and your family's mental and physical health including a complete care and safety platform, unlimited Employee Assistance and access to a huge range of fitness facilities with Fitness Passport.About UsThe Smith Family is a national children's education charity with a vision of a world where every child has the opportunity to change their future, no matter their circumstances.
We believe that education is one of the most powerful change agents, and we work with young Australians to overcome educational inequality caused by poverty – so they can thrive now and into their futures.You will be joining a collaborative team focused on using smarter digital media decisions to create meaningful, long‐term impact.
If you are passionate about what you do, committed to make a difference and this sounds like your next role.Closing date: 10 September ****Due to the nature of this role, the successful candidate must be prepared to undertake a National Police Check and a Working with Children's Check.
We are an equal opportunity employer and are committed to principles of cultural diversity.
Applications from people of Aboriginal and Torres Strait Islander descent are encouraged.
#J-*****-Ljbffr

📌 Digital Media & Advertising Manager (New South Wales)
🏢 The Smith Family
📍 New South Wales