Location: Zetland/Sydney, hybrid work, great company culture12 to 15 month parental leave contractSeeking someone with a successful track record in a dedicated CRM or email marketing role within a D2C retail environmentAbout Love to DreamBorn in ****, Love to Dream was famously dreamed up by mum entrepreneur Hana-Lia Krawchuk and now it's the Aussie success story loved by millions of families worldwide.Recognised for its award winning, patented Swaddle UpTM, today the ever-expanding range delivers a full sleep ecosystem for babies through to children up to 8 years old.
Renowned for trusted designs, amazing product quality, comfort and longevity, Love to DreamTM is described as a game changer for parents, helping little ones and their families sleep like a baby.Love to Dream is a high growth international business with private equity funding and an aggressive expansion plan.
There's never been a better time to join one of Australia's fastest growing exports and start building your design career.Certified as a Great Place to Work® in Australia, Love to Dream is a values-led organisation with charitable partners in each major market and a dedicated leadership program investing in the development of talent.About the RoleWe are looking for a CRM Manager to join us on a parental leave contract, reporting to the GM of Digital.
You'll own our email and SMS marketing channels end to end across Australia, USA, UK, Canada and Europe.This is a hands on, high output role suited to someone with a strong balance of creative design and analytical skills.
You'll plan, design and build weekly campaigns in Canva and Klaviyo, so you'll need to be genuinely energised by fast creative work.
You'll also own and optimise our automated flows strategy, and drive the CRM roadmap that grows customer lifetime value and loyalty.You are highly organised and you build relationships with ease.
You'll join a business growing rapidly across multiple international markets, launching new channels like our mobile app,



and genuinely committed to AI adoption and upskilling across every part of the business.What You'll DoCampaigns & CreativePlan the weekly email and SMS calendar with our Ecommerce and Brand & Comms teamsDesign and build every campaign end to end in Canva and Klaviyo.
It's a weekly cadence, so a sharp eye for detail and fast creative turnaround are essentialRun multi message, multi segment journeys through Klaviyo's omni channel campaign builderFlows & AutomationOwn our full suite of flows: welcome, abandoned browse, cart and checkout, post purchase and moreBuild tailored welcome journeys for each acquisition source (lead gen, giveaways, partnerships)Keep the logic tight.
Branching, filters, smart sending and suppression, so every customer gets the right message at the right timeA/B test incentives, timing and content to keep flows improvingOwn the CRM strategy and quarterly goals across CLTV, retention, repeat purchase rate and revenueGrow our email and SMS lists through sign up incentives, partnerships and competitions, from form build to list importBuild segmentation and personalisation across the customer lifecycleManage our SaaS platform partnerships so we're first to new features and best practiceInterrogate performance data and let it sharpen what we send and whyWhat You'll BringProven track record in a dedicated CRM or email marketing role within a D2C retail environmentExpert, hands on Klaviyo proficiency.
You build campaigns, flows and segments yourself, and you know flow logic and rules inside outA strong creative skillset and eye for detail in Canva or similar.
You're comfortable with a high volume of design and creative workA track record of both strategic planning and hands-on execution.
Equally comfortable setting the roadmap and building the campaign yourselfA highly analytical mindset,



confident with CRM reporting and turning data into actionExceptional communication and stakeholder collaboration skillsExperience leading list growth strategies across email and SMS is preferredA bachelor's degree in marketing, business or a related field (or equivalent experience) is preferredMust be based in Sydney and able to travel to Zetland a minimum of 3 days per week.Our Mission & ValuesAt Love to DreamTM, we believe today's little dreamers are the shapers of tomorrow.
We want to celebrate the power of sleep with every product and brighten our world, one little dreamer at a time.
Our core values inspire each of us every day:Dare to DreamLead with LoveInspired by FamiliesMade with LoveWhat's in It for You?
We believe diversity of thought fuels innovation, which is why we positively encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex status or age.Love To Dream offers:Start Your Career Right: Join a rapidly growing business with real mentorship and hands on learning from day oneOpportunity: Work with a market leader in infant sleep solutionsInnovative Culture: Our inclusive, dynamic, and entrepreneurial culture encourages you to think outside the box and contribute ideasWellness & Work Life Balance: Enjoy a hybrid work environment, generous leave options, and wellness initiativesDevelop Professionally: Structured learning, mentorship and growth opportunities through our in-house leadership academyLocation: Work from our Zetland/Green Square location, with subsidised onsite parking.PE backed and rapidly expanding as a category disruptor for 15 yearsA supportive, mentorship rich environmentA company recognised as a Great Place to Work®, with a values led culture and charitable partners in all major marketsGenerous benefits, flexibility (hybrid), and the chance to grow through Love to Dream's in house leadership academyWe are an equal chance employer and value diversity at our company.
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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📌 Crm Manager (Parental Leave Contract) (New South Wales)
🏢 Love To Dream
📍 New South Wales