iae GLOBAL is a leading International Education Recruitment and Management company that oversees a growing network of offices and consultancy around the world. The company was established to focus on the development of education recruitment and management for students.

Company grown to have 19 sales offices in South Korea, and through iae GLOBAL-its global management arm-an extensive network of close to 60 branches or joint-venture partner offices in major international student recruitment markets in China, Hong Kong, India, Indonesia, Japan, Nepal, Saudi Arabia and Taiwan. To support this global network, iae also has onshore offices in Australia, Canada, New Zealand, the United Kingdom, and the United States of America.

Role Overview:
We are seeking an experienced Marketing Specialist to plan, develop and implement marketing and advertising strategies that support business growth, increase brand awareness and achieve sales objectives. The role involves market research, campaign management, digital marketing, content development, data analysis and performance reporting.

Key Responsibilities:

- Plan, develop and implement advertising and marketing campaigns to support sales and business objectives.
- Advise executives and clients on marketing and advertising strategies to effectively reach target markets and promote products and services.
- Coordinate the production and delivery of advertising campaigns, including artwork, copywriting, media content, digital materials and media placement, within agreed timeframes and budgets.
- Research market demand,



consumer behaviour and market characteristics for current and existing products and services.
- Conduct and commission market research to identify market opportunities and emerging trends.
- Develop and implement marketing objectives, policies and programs to support business growth and development.
- Provide advice on product positioning, product mix, pricing, advertising, sales promotion and distribution channels.
- Create, schedule and publish marketing content across social media platforms, websites and other digital channels.
- Analyse market and customer data and apply statistical modelling techniques to assess the potential impact of pricing strategies on sales and profitability.
- Develop and execute digital marketing campaigns and monitor their effectiveness across relevant platforms.
- Analyse digital marketing data, including website traffic, engagement, conversion and campaign performance, to identify trends and opportunities.
- Monitor the performance of marketing initiatives and prepare regular reports, analysis and recommendations for management.
- Recommend improvements and updates to website and digital content to enhance search engine performance, visibility and user engagement.
- Identify opportunities to improve marketing effectiveness, customer reach and return on marketing investment.
- Liaise with internal teams, external agencies, suppliers and other stakeholders to coordinate marketing activities and ensure campaign objectives are achieved.

Application Instructions:
Applicants are invited to submit their resume and cover letter addressing the selection criteria to Hoon KIM at [email protected] by 11 September 2026.

📌 Marketing Specialist (Sydney)
🏢 iae GLOBAL
📍 Sydney