Join Audemars Piguet’s Flagship Australian Team.

Audemars Piguet, is an independent, family-owned luxury watch manufacturer that has been crafting timepieces in Le Brassus, Switzerland since 1875. As the Maison prepares to open their very first official flagship boutique in Australia, we are seeking a passionate, high-caliber Assistant Boutique Manager to serve as second-in-command and co-build the founding boutique culture.

This opportunity will position you as a pioneer for the brand in Australia, working side-by-side with the Boutique Director to drive operational perfection, mentor an exceptional team, and cultivate enduring relationships with High-Net-Worth (HNW) and VIC (Very Significant) clients and brand enthusiasts.

The Opportunity & Lead Time To ensure a flawless launch and total immersion in global SOPs, the successful candidate will join on 1 November for an intensive, international-standard leadership orientation program ahead of the flagship boutique opening later in the year.

- Training Schedule: Standard Monday – Friday business hours.
- Boutique Schedule: Rotating roster aligned with boutique operating hours, with leadership presence across trading schedules.

Who We Are Looking For

At Audemars Piguet, leadership is defined by passion, emotional intelligence, and inspirational coaching. We welcome experienced leaders from luxury retail, premium hospitality, high-end guest experience, fine dining, high end concierge services or luxury aviation who offer:

- Proven Leadership & Coaching Aptitude: A track record of empowering, mentoring, and elevating team performance while maintaining a collaborative team environment.
- Unwavering Client Focus: Genuine sophistication and poise when engaging High-Net-Worth clients and VIPs, modeling best-in-class relationship management.
- Operational Discipline & Composure: Resilience under pressure, sharp attention to detail, and the maturity to step up and deputise in the Boutique Director's absence.
- Passion over Pure Product Knowledge:



Complete willingness to immerse yourself in extensive learning and continuous professional development.

Key Responsibilities

- Boutique Leadership & Deputisation: Partner with the Boutique Director in daily floor operations, scheduling, and resource coordination, seamlessly acting as second-in-command.
- Team Coaching & Development: Mentor and coach Client Advisors on selling techniques, product mastery, and clienteling, fostering a high-performance, low-turnover culture.
- On-Floor Service Excellence: Maintain a strong, hands-on floor presence, ensuring impeccable service delivery, brand storytelling, and high-touch hospitality.
- HNW Client Strategy: Manage a small, high-value personal client portfolio while overseeing database quality (CRM) and portfolio progression across the boutique.
- Operational & Compliance Governance: Maintain strict standards across inventory management, stock counts, visual merchandising, and policy compliance.

What Audemars Piguet offers

- Competitive Compensation: Generous base salary + structured annual/quarterly performance bonus scheme (up to 30% of annual salary; no individual commission pressure).
- World-Class Development: Intensive initial training followed by continuous learning and long-term career development opportunities within Audemars Piguet. Employees may become eligible for international mobility opportunities after 3 years
- Pioneer Role: The unique privilege of shaping the culture and legacy of Audemars Piguet's inaugural Australian team.

How to Apply

Since high-touch personal engagement is at the heart of what AP does, we encourage you to include a short video introduction (60-90 seconds) with your application highlighting your leadership approach and passion for luxury service. (Optional, but highly welcomed!)

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognised protected basis prohibited by applicable law.

📌 Assistant Boutique Manager (Sydney)
🏢 Employee Matters
📍 Sydney