Join a well-established residential builder and take ownership of content across digital, social, CRM and creative channels.

Are you a creative and commercially minded Content Manager who enjoys having ownership of the full content lifecycle?

This is an prospect to join a well-established residential builder and play a key role in shaping how the brand communicates with customers across social media, email, CRM, website, digital advertising and print.

Reporting to the Head of Marketing, you’ll be responsible for developing and delivering engaging content that strengthens brand awareness, supports lead generation and improves the customer experience.

About the Role

This is a hands-on content role where you’ll have the opportunity to combine content strategy, copywriting, creative production, social media, CRM and analytics. You’ll be responsible for planning and delivering an integrated content calendar, creating engaging content across multiple channels and using performance data to continually improve what you produce.

Key responsibilities include:

- Develop and manage an integrated content calendar aligned with marketing and business priorities
- Create, publish and optimise content across social media, email, website, CRM, advertising and print
- Develop customer-focused content that drives brand awareness, engagement and lead generation
- Create editorial, promotional and corporate content including project case studies, award submissions and media materials
- Manage social media content, scheduling and optimisation
- Build and deploy email communications, nurture campaigns and customer updates through CRM and marketing automation platforms
- Support website content updates and maintain consistent digital content
- Create marketing assets across digital, print and point-of-sale channels
- Use your copywriting and graphic design skills to bring campaigns and content to life
- Coordinate photography,



videography and other content production projects from briefing through to delivery
- Manage external creative suppliers including photographers, videographers and designers
- Maintain the digital asset library and ensure content is organised and accessible
- Monitor content performance and use engagement, website traffic, lead generation and conversion data to identify opportunities
- Continually improve content workflows, processes and campaign effectiveness

About You

My client is looking for a creative, hands-on Content Manager who can combine great content with a strong understanding of the customer journey and commercial outcomes.

You’ll ideally have

- Proven experience creating, publishing and optimising content across multiple owned channels
- Strong CRM and email marketing/automation experience
- Experience working with Salesforce, Pardot or a comparable CRM platform
- Strong graphic design capability, including hands-on experience with Adobe InDesign
- Experience managing integrated campaigns across paid, owned and earned channels
- Excellent copywriting and communication skills
- Strong attention to detail and an understanding of brand consistency
- A data-driven mindset, with the ability to use performance insights to improve content
- The ability to manage multiple projects, deadlines and external suppliers
- A genuine interest in digital marketing, social media and emerging content trends
- A degree in Communications, Business or Commerce with a Marketing major is desirable.

Why Join?

This is a great opportunity to take ownership of content within an established residential building business and work across a broad range of marketing channels. You’ll have the opportunity to make a genuine impact on the brand, customer experience and marketing performance while working closely with the Head of Marketing and wider business.

If you’re a creative Content Manager who loves combining storytelling with strategy, we'd love to hear from you.

Apply now to find out more about this opportunity.

📌 Content Manager (Western Australia)
🏢 Mckinnel Associates
📍 Western Australia