Digital Campaign Manager

Casual Role: 3-4 Days Per Week with potential to permanent part/full time

We are seeking a talented Digital Campaign Manager to manage, optimise, and scale client digital campaigns. This role focuses primarily on Google and Meta (Facebook & Instagram) platforms, with opportunities to expand into additional channels as required.

Key Responsibilities

- Strategise, create, and manage digital campaigns to achieve lead generation and eCommerce goals.
- Build, optimise, and manage Google Ads campaigns, including Search, Performance Max, and Display formats.
- Design and execute YouTube and Meta advertising campaigns.
- Utilise Google Analytics (GA4) for advanced reporting, including event and conversion tracking.
- Analyse campaign data to deliver actionable insights and drive continuous improvement.
- Collaborate with internal teams to ensure campaigns align with broader marketing objectives.

Digital Platforms Expertise

- Extensive experience managing campaigns on platforms like Google Ads, YouTube, and Meta (Facebook & Instagram).




- Proficient in tools such as Google Analytics (GA4), SEMrush, Facebook Audience Planner, and Google Keyword Planner.

Desirable Skills (Highly Regarded but Not Mandatory)

- Experience with email marketing tools like Klaviyo or Omnisend.
- Familiarity with Google Tag Manager for enhanced tracking and reporting.
- Hands-on experience managing Google and Facebook Shopping Feeds.
- Proficiency in Shopify Admin for campaign support.
- Expertise in organic social media management.
- Familiarity with advertising on platforms like TikTok, Pinterest, and LinkedIn.
- Experience managing campaigns on emerging platforms.
- Understanding of AI-driven tools and methodologies for campaign optimisation.

Why Join Us? This is a fantastic chance to work in a flexible, part-time role with a strong emphasis on achieving measurable results while driving innovation. Help us shape client success through expertly crafted campaigns and a focus on exceeding brand KPIs.

📌 Digital Campaign Manager (South Melbourne)
🏢 TRP Agency
📍 South Melbourne