OWN THE FULL MARKETING MIX — NOT JUST ONE CHANNEL

Travelsphere Talent is currently recruiting on behalf of a confidential, globally recognised travel brand for a Digital Marketing Specialist to join its APAC team in Sydney.

This is a rare prospect to lead go-to-market campaigns end to end — briefing creative, planning media, running channels and analysing performance — rather than simply executing someone else’s brief.

Relevant marketing experience within travel, tourism or directly working with, is essential. Candidates with direct travel-industry digital marketing experience will be strongly prioritised.

Full, unrestricted Australian working rights are required.

WHY THIS ROLE

- Genuine ownership of campaigns from brief through to post-campaign analysis
- Work across the full marketing mix — digital and offline, not just one channel
- A genuine test-and-learn culture using AI-powered tools and marketing automation
- Work across the Asia-Pacific region for a globally recognised travel brand
- Up to $95,000 plus superannuation and an annual bonus of up to 20%

WHAT YOU’LL OWN

- Campaign Strategy & Execution: End-to-end delivery of integrated go-to-market campaigns, seasonal promotions, and major product launches.
- Full-Mix Paid Media: Ownership of paid social, search, SEO, display, video, and email marketing channels.
- Offline Channel Integration: Alignment of out-of-home (OOH), print, retail, direct mail, and event activations.




- End-to-End Delivery: Creative briefing, agency coordination, media planning, campaign setup, and post-campaign evaluation.
- Analytics & Performance Optimization: GA4 reporting, continuous A/B testing (creative, messaging, audiences), and website journey monitoring to drive conversions.
- Cross-Functional Collaboration: Close partnership with internal Product, Content, and CRM teams to ensure cohesive brand messaging.

WHAT YOU’LL BRING

- A minimum of two years’ experience running advertising campaigns
- Relevant marketing experience within travel, tourism, hospitality or a closely aligned experience-led brand
- Experience across SEO, websites, email, paid search and digital analytics
- Proficiency in GA4, Google Search Console and WordPress or a similar content management system
- Strong analytical skills and a genuine test-and-learn mindset
- The ability to work autonomously and adapt to changing circumstances
- Exceptional communication and stakeholder-management skills
- Tertiary qualifications in marketing or a related discipline are preferred but not essential TO APPLY

Apply directly through this advertisement or email your CV to Paul Egan at [email protected]. You are also welcome to message me on LinkedIn for a confidential conversation before applying.

Confidential search conducted by Travelsphere Talent on behalf of the client.

📌 Digital Marketing Specialist – Global Travel Brand (Sydney)
🏢 Travelsphere Talent
📍 Sydney