About Buffalo Stand-alone Power Solutions

Buffalo Stand-alone Power Solutions is a renewable energy business, helping homeowners, businesses, installers and communities transition to smarter energy solutions.

Operating across both B2C and B2B markets

, we design, install and distribute renewable energy technologies including solar, battery storage, EV charging, off-grid power systems and emerging energy solutions. With exciting product launches, events, community initiatives and a newly launched e-commerce platform (RTG Energy), we're looking for a Digital Marketing Specialist to help take our brands to the next level.

The Opportunity

Working collaboratively with the Chief Commercial Officer and business owner, you'll help plan and execute campaigns that build brand awareness, generate leads and drive online sales.

You'll have the prospect to shape marketing across multiple channels; from social media and paid advertising to email marketing, website management and content creation; while supporting exciting activations, events and product launches.

Key Responsibilities Campaign Management

- Coordinate and execute integrated digital marketing campaigns.
- Manage campaign timelines from concept through to delivery.
- Measure campaign performance and recommend improvements.

Digital Marketing

- Support the execution and optimisation of:
- Google Ads (PPC)
- Paid social campaigns
- SEO and SEM initiatives
- Lead generation campaigns
- E-commerce promotions

Content & Social Media

- Develop and maintain a content calendar across both brands and channels.
- Create engaging content for social media, websites, email campaigns and digital advertising.




- Write compelling copy for social posts, EDMs, landing pages and campaign materials.
- Schedule and publish content across key social platforms.
- Monitor engagement and respond to trends and opportunities.

Website & E-commerce

- Update website content, landing pages, banners and promotional material.
- Support product launches and online merchandising.
- Work closely with internal stakeholders to ensure accurate and engaging online content.

CRM & Email Marketing

- Build and deploy email marketing campaigns.
- Assist with customer segmentation and campaign targeting.

Analytics & Reporting

- Monitor campaign performance using Google Analytics, Meta Ads Manager and other reporting tools.
- Track KPIs across paid, organic and email channels.
- Use insights to continuously optimise marketing performance.

Brand Management

- Ensure consistent brand messaging across all customer touchpoints.
- Support marketing activities across distribution, e-commerce and installer channels.
- Assist with events, activations and product launches

About You You'll be someone who enjoys both strategy and execution

Ideally you'll have

- 2+ years' experience in digital marketing or a similar role.
- Experience managing Google Ads and paid social campaigns.
- Strong understanding of SEO and digital marketing best practices.
- Experience with Meta Business Suite and Google Analytics.
- Experience with email marketing and CRM platforms.
- Excellent copywriting and communication skills.
- Experience updating websites (Shopify and Hubspot).
- A creative mindset backed by analytical thinking.
- Experience with Canva
- Experience with e-commerce marketing.

📌 Digital Marketing Specialist (Australia)
🏢 Buffalo Stand-alone Power Solutions
📍 Australia