About the role

Mint Digital is seeking an experienced, high-agency Digital Strategist to join our small but growing team. This is a fully remote role, meaning you can work from anywhere.

Your role would kick off on a part-time / contractor basis, with 15-25 hours per week depending on experience levels. There will be the opportunity to go full-time once trained, and as the business grows.

Mint Digital is a Digital Marketing agency with a clear focus on Performance marketing through Meta and Google ads, helping them generate more leads, more customers and, most importantly, measurable growth!

Our main clients are service based businesses, such as Trades, Automotive and Software. Clear communication with clients and a deep understanding of lead generation is a must.

About us

Hey! It's Will here, founder of Mint Digital, I'm excited to bring in a new Digital Strategist to the team.

We're a small team, which means there aren't layers of management or endless internal meetings. This mean you will be expected and encouraged to take matters into your own hands, build robust relationships with clients and completely own the relationship with the clients.

We like to move fast, so good ideas can be implemented quickly, everyone has an impact, and you'll have the opportunity to help shape how we do things as the agency continues to grow.

We're also big believers in staying ahead of where digital marketing is going.

That means constantly experimenting with AI, automation, new creative formats, better funnels and smarter ways of generating and converting leads.

Most importantly, we care a lot about the businesses we work with.

We pride ourselves on building awesome relationships with our clients and generating results that have a meaningful impact on their businesses.

So if you're looking for a role where you can own strategy, work with great clients, experiment with new technology and become an important part of a growing agency, we'd love to hear from you!

Key responsibilities

- Client communications:



First point of contact for established and new clients. Proactive communication style with consistent contact with clients.
- Liaising with Team members: Communication bridge between Clients and our teams. Communicate with editing team for video needs and with AI team for booking system implementation.
- Troubleshooting: Identify sudden drops in performance or tracking errors and coordinate quick fixes.
- CRM integration work: Knowledgeable in Go High Level, Zapier, Make.com and other automation software.
- Discovery & Briefing: Lead client kickoff calls using established frameworks to understand target audiences, unique value propositions, and overarching business goals.
- Content Roadmap Creation: Build comprehensive digital strategies mapping out content creation, media split, funnels, and messaging.
- Reporting & Insights: Translate complex data into clear strategic recommendations during weekly syncs or monthly client reviews.
- Creative Direction: Write ad content scripts for clients on a monthly basis with clear understanding of angles, concepts, formats, styles and structures that perform as Meta ads.
- Campaign Execution: Publish ads across platforms in a timely manner.
- Funnel Optimisation: Work using AI to build high converting landing pages for clients.

About you

- Proactive, independent worker who takes clear initiative with client communications and client strategy
- Expected to host performance meetings with clients and communicate with clients via whatsapp during working hours
- Clear experience on building and managing Meta ads, Google ads, Video content writing
- Ability to write simple creative briefs for Video editors and Graphics designers
- Knowledge on automation setups on GoHighLevel and Make.com
- Clear and strong understanding of how to use AI models to the best of their ability
- Utilisation and understanding of Claude Code and Co-work is a must for the role
- Review daily metrics (CPA, ROAS, conversion rates, traffic) across active channels like Meta Ads, Google Ads
- Monitor ad spend pacing and reallocate budgets toward top-performing platforms and campaigns

📌 Digital Strategist (Melbourne)
🏢 Mint Digital
📍 Melbourne