Job Description

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Digital Performance Lead - Broadbeach, QLD

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Job no: 532048
n Brand: Ignite
n Work type: Full time
n Location: Queensland
n Categories: Marketing and Communication

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A day in the life:

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- Working across digital strategy, execution and performance of all digital channels for Ignite Travels suite of brands, with a key focus on achieving enquiry targets and optimising digital ROI
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- Reporting into the Digital Performance Manager and working with a team of digital co-ordinators and assistants to deliver marketing activity across our suite of brands
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Campaigns

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- End-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and productive manner
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- Continuous optimisation of campaign activity and spend to ensure the best result possible for our partners
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- Use of GA4/Google trends etc to provide insight into daily and weekly digital performance
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- Leverage insights, past performance to suggest new ideas and strategies to drive more enquiry – ownership of these items from end to end
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Budget Management/Optimisation

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- Maintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficiently
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- Active optimisation of budget across campaigns/channels to drive better ROI for the business
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- Planning end execution of quarterly test and learn plan to strive for continuous improvement across digital channels
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- Collboration, and development of digital marketing coordinators to run test and foster a test and learn mindset
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- Embed AI tools and automation into day-to-day workflows to work more efficiently, scale campaign management, and surface insights faster for our partners
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- Leverage platform AI features and automated bidding to continuously optimise performance, freeing up time to focus on higher-value strategy and analysis
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- Build and maintain automation to reduce manual, repetitive work such as reporting and data consolidation, ensuring accuracy and consistency
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- Apply generative AI responsibly across ideation, copy, and testing, maintaining human oversight and brand safety at all times
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Who you are:

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- Must have a proven track record in managing performance channels
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- Comfortable with reading and reporting on large volumes of data
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- Confident in Google Ads, Meta Ads, EDMs and GA4
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- Tertiary qualifications in marketing and/or communications will be highly regarded
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- Minimum 5 years managing both Facebook and Google campaigns
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- Hands-on experience with analytics and optimisation, strong commercial acumen, strategic thinking with high level written and verbal communication
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What you'll enjoy:

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Ongoing brain power-ups and skill sharpening, plus occasional escapes to bucket list destinations

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Catapult your career across a network of brands and businesses in an evolving industry

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Say no to full price! Nab discounts on travel and more thanks to our sweet rewards program

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Access to industry leading health and well - being programs and financial advisors

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Set up shop in a swanky beachfront office in Broadbeach, with a golden ticket to public transport and parking perks

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Enjoy social events to promote networking, celebration of wins, and sometimes just for fun!

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Take volunteer leave as part of giving back to the local community

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We're looking for a Digital Performance Specialist to make an impact by driving high-performing digital campaigns across leading travel brands. Own strategy, optimisation, analytics, AI-powered marketing, and ROI outcomes while working with Google Ads, Meta Ads, GA4, and automation tools in a fast-growing environment.

📌 Digital Performance Lead - Broadbeach, QLD (City of Gold Coast)
🏢 Ignite
📍 City of Gold Coast