The Sales Director at Mood Media Australia is a senior commercial leadership role responsible for driving revenue growth across store media services, AV systems, and retail media solutions within the retail, hospitality, and QSR sectors.

This role requires a commercially astute leader with a proven track record in solution-based selling, capable of engaging C-level stakeholders and translating client needs into scalable, technology-driven in-store experiences. The Sales Director will lead the national sales strategy, expand key accounts, and unlock new business opportunities by integrating audio-visual systems, digital signage, and retail media networks to enhance customer engagement and commercial outcomes.

The role also focuses on building a high-performance sales culture and delivering sustainable profitability.

Key Responsibilities

Sales Strategy and Revenue Growth

Develop and execute a national sales strategy to achieve revenue and margin targets across store media, AV, and retail media solutions.

Identify, develop, and convert new business opportunities across retail brands, hospitality groups, and QSR chains.

Drive consultative, solution-led sales approaches integrating AV systems, digital signage, in-store media, and retail media networks.

Maintain accurate sales forecasting, pipeline management, and performance reporting to support strategic decision-making.

Business Development and Market Expansion

Build and manage a strong sales pipeline across new and existing clients, maximising cross-sell and upsell opportunities.

Position Mood Media as a market leader in integrated in-store media and experience solutions.

Monitor industry trends in retail media, digital transformation, and AV technologies to inform go-to-market strategies.





Develop targeted sector strategies across retail, hospitality, and QSR environments.

Leadership and Team Performance

Lead, coach, and develop a high-performing sales team with clear KPIs and accountability.

Foster a collaborative, results-driven culture focused on innovation and continuous improvement.

Provide ongoing mentorship, training, and performance management to strengthen team capability.

Lead by example in client engagement, negotiation, and closing high-value deals.

Client Engagement and Strategic Partnerships

Establish and maintain relationships with senior stakeholders, including C-level executives, marketing leaders, and operations teams.

Act as a strategic advisor, aligning Mood Media solutions with client brand, customer experience, and revenue objectives.

Drive long-term partnerships through consistent value delivery, innovation, and service excellence.

Cross-Functional Collaboration

Collaborate with solution design, creative, technical, and operations teams to deliver integrated client solutions.

Translate client requirements into commercially viable and scalable offerings.

Provide market insights to support product development, innovation, and continuous improvement.

Key Measurements Skill/Knowledge Requirements

Achievement of sales targets and revenue growth objectives.

Gross margin performance and deal profitability.





Growth of new business and expansion of existing client accounts.

Sales pipeline strength and conversion rates.

Team performance, engagement, and development outcomes.

Core Competencies

Leadership: Ability to inspire, lead, and develop high-performing sales teams.

Relationship Management: Proven ability to build and maintain strong client and stakeholder relationships at senior levels.

Minimum 5+ years of experience in sales and account management.

Strong understanding of store media solutions, AV systems, retail media, and consumer behaviour trends.

Demonstrated leadership experience with the ability to motivate and manage teams effectively.

Excellent communication, presentation, and negotiation skills, with confidence engaging stakeholders at all levels.

Proven track record of achieving sales targets and driving business growth.

Ability to operate effectively in a quick-paced, dynamic environment while managing multiple priorities.

Experience working with or selling technology solutions within the retail marketing or in-store media space.

Ability to engage with technical teams and translate complex solutions into client value propositions.

Demonstrated success in developing and executing sales strategies that drive both revenue growth and customer satisfaction.

Strategic Thinking: Capability to develop and execute sales strategies aligned with business objectives.

Collaboration: Strong cross-functional teamwork and stakeholder management skills.

Innovation: Ability to develop creative, value-driven solutions that meet evolving client needs.

Commercial Acumen: Strong negotiation skills, including experience with complex deal structures such as revenue-sharing models.

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📌 Sales Director (City of Sydney)
🏢 Mood Media EMEA
📍 City of Sydney