Head of Brand- Gen Z Beauty Disrupter

- Permanent | Full-time | Sydney
- Hybrid working

You know the brand. You've probably got it in your bathroom, in your algorithm, or in your shopping basket. It's not just selling product, it's setting the culture. And now it needs someone to take the wheel. Talent Lab Co is partnering with this beauty disrupter for their next Head of Brand to protect what makes this brand this brand, while pushing it into its next era. Not a caretaker. A builder.

This is the kind of role where creativity, strategy and instinct all have to show up at once. You'll shape how the brand talks, how it feels, and how it shows up everywhere....from the product on the shelf to the content in someone's For You page. Every touchpoint has to feel like it could only be this brand. No generic. No filler. No "brand voice by committee."

You'll lead a team that's already valuable and make them even better. You'll be hands-on with campaigns, content and NPD that don't just meet the category standard- they set it. And you'll be the person in the room translating "what feels right" into what actually drives growth. You're commercially savvy!

What you’ll actually own:

Brand & Marketing Leadership

- Lead the brand strategy and ensure consistent execution in how it all comes to life across D2C, retail and paid
- Act as the brand guardian, protecting tone of voice, visual identity and brand values.
- Leading the brand team, campaign and content and working closely with Retail, Sales and NPD so the brand shows up consistent and sharp everywhere it lands
- Align brand strategy with commercial goals, partnering closely with Growth and Digital

Content Strategy & Execution





- Championing content that's built for the platform, not just posted on it.... the stuff that builds real community, not just impressions. Build a strategic content roadmap that drives storytelling, education and community engagement
- Oversee content across all owned channels: organic social, email, SMS, blog, ambassadors, UGC and influencer seeding
- Ensure content ladders up to brand identity, commercial priorities and performance goals
- Work with Growth to optimise content for paid, website and conversion touchpoints
- Review performance metrics and community insights to refine and evolve content strategy

New Product Development

- Drive whitespace innovation, that keep the brand ahead of the category, not chasing it! Lead NPD from concept through to launch: briefing, positioning, packaging and timelines
- Collaborate with R&D;, Ops, Finance and Shared Services to deliver seamless launches
- Forecast revenue and marketing budgets for new products, including promotional levers
- Commission and manage consumer benchmark studies to support claims and credibility

Campaigns & Go-to-Market

- Plan and execute all brand campaigns: NPD, seasonal moments, collaborations and brand-led initiatives
- Develop campaign platforms and creative direction with your content and campaign leads
- Manage brand partnerships, PR moments,



ambassador programs and events
- Ensure campaign rollouts are integrated across D2C, retail and paid channels

Budgeting & Planning

- Own the full brand marketing budget: brand, influencer and content
- Ensure campaign plans align with D2C and retail forecasts
- Review performance data to optimise spend, planning and resource allocation

Collaboration & Stakeholder Management

- Work cross-functionally with Shared Services, Product, Ops and SLT
- Present brand and product strategies with clarity, confidence and commercial grounding

This is for you if:

- You get Gen not as a demographic to target, but as a culture you actually understand
- You've got the creative eye and the commercial brain- you can sell a vision internally and know exactly why it'll convert
- You know the difference between chasing trends and building something people stay loyal to
- You want ownership, not just a seat at the table

About you:

- Minimum 6+ years in brand or marketing roles within the Beauty industry
- experience with Australian or founder-led brands with ground up ownership highly regarded.

- A blend of creative thinking and commercial sharpness- you know how to move the needle!
- Proven experience leading campaigns end-to-end across digital content, retail and product launches
- Strong leadership skills with experience managing multiple direct reports
- Deep understanding of content strategy, influencer marketing and digital storytelling

APPLY NOW or contact Georgie Cash directly. Visit our website and follow us on socials:

@TalentLabCo www.Talent-Lab.co

TALENT LAB 'An edit of Beauty & Wellness's finest talent'

📌 Head of Brand- Gen Z Beauty (Sydney)
🏢 Talent Lab
📍 Sydney