? THIS IS NOT A “RUN SOME ADS” ROLE

This is about owning the entire digital acquisition engine of a growing law firm. Every click. Every lead. Every case.

You’ll be the person behind it.

? WHAT YOU’LL BE DOING

- Build, manage and scale Google Ads, Meta & programmatic campaigns
- Drive performance across search, display, and paid social channels
- Optimise relentlessly for ROI, cost per lead, and case value
- Set up and manage conversion tracking, pixels, attribution models & analytics
- Run A/B testing across ads, audiences, and landing pages
- Analyse performance and implement continuous, data-driven improvements
- Manage and optimise landing pages and conversion funnels
- Produce performance reports with clear insights and actions
- Identify new opportunities and scale what works

? HOW YOU’LL WORK

You’ll work closely with our in-house marketing team to ensure:

- Our brand is consistent, sharp, and differentiated across all channels
- Campaigns align with broader strategy, messaging, and firm positioning
- Creative, content, and ads work together — not against each other
- Every campaign reflects the quality and professionalism of KSC Law

You understand how to balance:
- Data + brand




- Performance + positioning
- Short-term wins + long-term growth

? WHAT MAKES YOU A FIT

This is a highly technical role. The right candidate will have:

- Strong technical expertise in Google Ads, Meta Ads & programmatic platforms
- Deep understanding of tracking, attribution, and conversion data
- Experience optimising campaigns beyond basics — bidding, segmentation, funnels
- The ability to quickly diagnose issues and improve performance
- A mindset focused on testing, data, and measurable outcomes

You don’t guess. You test. You don’t report problems. You fix them.

? WHY THIS ROLE MATTERS

You won’t be stuck in an agency juggling multiple clients.

You’ll

- Own one brand
- Build and control the performance engine
- Directly influence client acquisition and firm growth

⚡ THE PROSPECT

If you want to:
- Apply real technical skill (not just “manage ads”)
- Build and scale a serious acquisition system
- See your work translate into real clients and revenue

…this is where you do it. Apply if you know how to turn ad platforms into predictable growth engines.

📌 IN-HOUSE PERFORMANCE MARKETER (Brisbane)
🏢 KSC Law
📍 Brisbane