Job Description

The Fleet Merchandising Operations Manager owns end-to-end execution of in-store merchandising across the retail fleet. The role translates account plans, refit & launch calendars and trading priorities into a disciplined servicing program that delivers on-shelf standards, protects availability, and converts merchandising investment into measurable sales and margin growth.

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Success is judged equally on the quality of in-store execution and the financial return it generates.

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02Key Responsibilities

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- Fleet strategy. Own the national operating model — store tiering, call frequency, territory design, resource allocation and the rolling 12-month service calendar aligned to the retailer's trading rhythm.
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- Team leadership. Lead the field support team and wider merchandiser fleet. Set expectations, manage capacity, and build a culture of standards, safety and commercial accountability.
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- Stakeholder management. Partner with internal operations, finance & business teams, retailer state operations and store managers. Represent field ops in S&OP;, range review and launch readiness forums.
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- Third-party services. Manage 3 rd Party merchandising services under defined SLAs.
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- Safety & compliance. Own WHS and Chain of Responsibility across field travel and store activity. Lead incident reporting, investigation and corrective action.
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- Reporting & insight. Own the merchandising performance reporting suite. Use sales, SOH and Open PO data to direct field activity to the highest-return opportunities.
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- Cross-functional. Align with Supply Chain on stock flow, Marketing and Category on launches and promotions,



and Finance on budget and ROI.
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03In-Store Servicing

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Servicing schedules. Design and run a tiered call cycle (A/B/C/D stores) with frequency calibrated to turnover, complexity and priority. Maintain a master schedule covering cycle calls, new-line cut-ins, planogram resets, promotional builds, seasonal changeovers, recovery visits and ad-hybrid retailer callouts. Sequence launches so priority stores are serviced first, and speed-to-shelf targets are marked.

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Execution standards. Planogram and ranging compliance; full, faced and fronted product with back stock worked to shelf; strip and secondary placement to plan; POS, ticketing and price integrity; fixture condition; photo evidence against a defined shot list; Company & retailer protocols upheld on every call.

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Operational outcomes. Lifted on-shelf availability and reduced out-of-stocks; faster speed to shelf on new lines; higher planogram compliance scores; improved call completion against schedule; reduction in repeat issues and aged defects; stronger sell-through on strips and secondary locations post-visit.

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04Financial Performance KPIs

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Return on investment

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- Cost per call vs sales response per call
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- Budget performance vs plan
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Availability & stock

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- Open PO conversion to shelf within lead time
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- SOH accuracy post-call
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Sales & sell-through

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- Sales uplift attributable to servicing (pre/post call)
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- Field spend as a % of w/s sales
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05Experience & Capability

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ESSENTIAL

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- 5+ years in retail field, merchandising or account operations, with 3+ years leading a multi-state or national team
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- Demonstrated experience servicing a major grocery, DDS or specialty retailer fleet
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- Solid command of merchandising KPIs and confidence reading sales and SOH data to direct field activity
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- Proven budget ownership and a track record of delivering measurable ROI on field investment
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- Working knowledge of WHS and Chain of Responsibility as it applies to field workforces
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- Full Australian working rights and a current driver's license
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HIGHLY REGARDED

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- Experience with Big W, Woolworths or Coles store operations and trading rhythms
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- Hands-on use of field execution platforms (Scheduling and Monitoring Platforms [Connecteam, or other])
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- Strong Excel and Reporting skills
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- Experience managing third-party merchandising services under SLA
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BEHAVIOURS

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Operationally disciplined, commercially literate, direct communicator, hands-on — comfortable in store, in the data and in front of stakeholders in the same day.

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06What's on Offer

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Competitive base, tools of trade (vehicle or allowance, laptop, phone), and a direct, fast-moving team that backs operational discipline and commercial outcomes.

📌 Fleet Merchandising Operations Manager (New South Wales)
🏢 A.Royale
📍 New South Wales