At Myhealth, we're excited to introduce a newly created Marketing Growth Specialist role that will drive patient acquisition and GP recruitment growth across our national healthcare network.

This is an exciting opportunity to play a key role in shaping Myhealth’s growth strategy, using data, digital marketing and customer insights to deliver measurable acquisition and commercial outcomes.

About Myhealth

At Myhealth, we offer the best of both worlds: the strength and resources of a large organisation, paired with the warmth and community spirit of a locally owned practice. With over 100 practices across Queensland, New South Wales, and Victoria, we have built an expansive, well-connected network of healthcare professionals - one that delivers the advantages of a large group without losing the close-knit culture that defines us.

About The Role The Marketing Growth Specialist will be responsible for developing and optimising acquisition strategies across two key areas: driving new patient growth and building a strong pipeline of prospective GPs and medical professionals.

Working closely with the Marketing Manager and key stakeholders across Recruitment, Operations, IT, Data and our clinics, you’ll identify growth opportunities, develop campaigns and use data to continually improve performance.

This is a hands-on role suited to someone who enjoys working with data, testing new ideas and seeing a direct connection between marketing activity and business growth.

Key Responsibilities

- Develop and execute acquisition campaigns to drive new patient bookings and consultations.
- Develop targeted campaigns to attract prospective GPs and medical professionals.
- Manage lead generation, nurture and re-engagement campaigns across B2C and B2B audiences.
- Use CRM and database insights to identify opportunities for acquisition and conversion.
- Test and optimise audiences, messaging,



creative and marketing channels.
- Monitor campaign performance including lead volumes, conversion, CPA and ROI.
- Identify new audiences, channels and partnerships to support scalable growth.
- Work closely with Recruitment, Operations, IT, Data and clinic teams to deliver growth initiatives.
- Collaborate with external agencies and suppliers to deliver high-performing campaigns.
- Use campaign data and insights to make recommendations and continuously improve results.

What we're looking for

- Experience in growth marketing, performance marketing, digital acquisition, lead generation or a similar commercially focused marketing role.
- Proven experience developing and executing acquisition campaigns with measurable outcomes.
- Strong understanding of B2C acquisition, lead generation and conversion.
- Experience in B2B lead generation and/or recruitment marketing.
- Strong analytical skills with the ability to turn data into actionable insights.
- Experience working with CRM and database marketing platforms.
- Strong understanding of paid search, paid social, email/CRM and digital lead generation.
- Experience managing campaigns against KPIs including conversion, CPA and ROI.
- Strong commercial mindset with a focus on measurable business outcomes.
- Excellent communication, stakeholder management and organisational skills.

Desirable

- Experience in healthcare, medical or another regulated industry.
- Experience with Salesforce, Marketing Cloud or similar CRM platforms.




- Experience with marketing automation and customer journey management.
- Experience with digital analytics, reporting or dashboarding platforms.
- SEO and local search experience.
- Experience managing external performance marketing agencies

What you will get from us

- Hybrid working workplace
- Discounted Private Health Insurance.
- Access to Fitness Passport Benefits.
- Novated Leasing options
- Exclusive corporate partner discounts.
- Ongoing training and development.
- A team-oriented and values-led Support Centre team.

I’m excited to join! What’s the best way to apply? Please submit your Resume and Cover Letter along with your application, outlining why you think you'd be the best fit! Curious to learn more about Myhealth?

Check out our website: www.myhealth.net.au/about-us

Work, Joy Balance

We're a values led organisation and believe that growth happens when we challenge ourselves to continuously improve and reach our goals. We value teamwork and respect and embrace all levels of experience. All this brings about joy and fulfilment in what we do. At Myhealth we believe in doing work that brings you joy and satisfaction while ensuring a balance.

EEO Statement

At Myhealth, our shared values include diversity and inclusion and we strive to be a place where everyone can thrive. We are committed to creating a work community that reflects the wider community that we serve. We welcome applications from Aboriginal and Torres Strait Islander People, women, people living with a disability, people from culturally and linguistically diverse backgrounds, and those who identify as LGBTIQ. We welcome applications from candidates from all backgrounds.

Please note that at this time, we are unable to consider candidates who require visa sponsorship for employment.

📌 Marketing Growth Specialist (Sydney)
🏢 Myhealth
📍 Sydney