US Business Development Specialist – Wholesale & Strategic Partnerships.

SUNNYLiFE | Global Wholesale Team

About SUNNYLiFE

SUNNYLiFE is the world’s leading summer lifestyle brand, designed in Sydney and enjoyed around the globe. Known for creating bold, innovative and highly recognisable products across pool, beach, outdoor, lifestyle and gifting categories, SUNNYLiFE partners with some of the world’s leading retailers and businesses.

As we enter our next phase of growth in the United States, we are looking for an experienced and commercially driven US Business Development Manager to join our Global Wholesale team and help accelerate our presence across the US market.

The Opportunity

This is a growth-focused role for someone who knows how to open doors.

Working closely with the Global Sales Director and wider SUNNYLiFE sales team, you will be responsible for identifying, developing and converting new business opportunities across the United States.

Your primary focus will be new business acquisition, channel development and revenue growth.

We are looking beyond traditional department store wholesale and want to significantly expand SUNNYLiFE across new and underdeveloped channels including:

- Specialty and independent retail
- Pool, outdoor and recreation
- Sporting goods
- Resort, hotel and hospitality
- Corporate gifting and promotional programs
- Subscription and curated box businesses
- Travel, cruise and leisure
- Lifestyle and gifting retailers
- Strategic B2B partnerships and collaborations

Key Responsibilities

New Business Development

- Develop and execute a targeted US new-business strategy aligned with SUNNYLiFE's global wholesale growth objectives.
- Identify and prospect high-value customers across existing and new channels.
- Build a strong pipeline of qualified opportunities and convert prospects into sustainable revenue.
- Proactively approach buyers, senior decision-makers and commercial partners.
- Develop compelling commercial proposals tailored to individual customers and channels.
- Negotiate commercial terms while protecting brand positioning and profitability.
- Identify opportunities for seasonal programs, exclusive ranges,



volume opportunities and Made-to-Order business.

US Market & Channel Development

- Identify emerging channels and areas of whitespace for SUNNYLiFE within the US market.
- Develop opportunities beyond traditional department stores to create a more diversified and resilient US wholesale business.
- Build SUNNYLiFE's presence across specialty retail, corporate, hospitality, recreation, subscription and alternative B2B channels.
- Monitor competitor activity, market trends and changing retail dynamics to identify new opportunities.
- Provide commercial insights and recommendations to the Global Sales Director and leadership team.

Account Development

- Establish strong relationships with new customers from initial introduction through to launch.
- Develop strategic account plans for high-potential partners.
- Work with internal teams to ensure new customers are successfully onboarded and positioned for long-term growth.
- Identify opportunities to expand successful partnerships into additional categories, locations and programs.

Sales Planning & Reporting

- Maintain a clearly defined new-business pipeline with revenue opportunities, probability and expected timing.
- Deliver against agreed new-business revenue targets and KPIs.
- Provide regular updates on pipeline development, wins, risks and market opportunities.
- Contribute to US forecasting and annual wholesale planning.
- Ensure commercial opportunities deliver appropriate margin and long-term value for SUNNYLiFE.

About You You are a commercially minded sales professional who enjoys creating opportunities rather than waiting for them to arrive.

You are confident approaching new customers, comfortable presenting to senior buyers and decision-makers,



and understand how to turn an initial conversation into a meaningful commercial partnership.

Ideally, you will bring:

- Demonstrated experience in US wholesale sales and/or business development.
- Strong knowledge of the US retail landscape and established industry networks.
- A proven track record of winning new accounts and delivering incremental revenue.
- Experience working with an international consumer, lifestyle, fashion, gifting, outdoor or FMCG brand.
- Experience across multiple sales channels rather than exclusively traditional department stores.
- Strong commercial and negotiation skills.
- Confidence presenting products, ranges and commercial proposals to senior decision-makers.
- Strong understanding of margin, pricing, forecasting and wholesale commercial structures.
- An entrepreneurial, proactive approach and genuine enjoyment of new-business development.
- The ability to work autonomously while collaborating closely with a global team.

Existing relationships across US specialty retail, sporting/outdoor, pool, hospitality, corporate gifting, subscription, travel or lifestyle retail would be highly regarded.

What Success Looks Like

Within your first 12 months, you will have:

- Built a substantial and measurable US new-business pipeline.
- Opened meaningful new wholesale accounts across multiple channels.
- Established SUNNYLiFE within new areas of the US market.
- Developed several high-potential strategic partnerships capable of becoming significant annual accounts.
- Increase the diversity of our US customer base and reduced reliance on traditional department-store wholesale.
- Delivered incremental and profitable revenue to the US business.

Why SUNNYLiFE? This is an chance to play a key role in the next stage of SUNNYLiFE's US growth.

You will be joining an established global brand with a distinctive product offering, strong international presence and significant opportunity to expand further within the world's largest consumer market.

For someone who loves sales, relationships, opening doors and building business, this is an opportunity to make a visible impact on the growth of SUNNYLiFE in the United States.

📌 New Business Development Manager (Sydney)
🏢 SUNNYLiFE
📍 Sydney