Location: Fortitude Valley, QLD

Salary: $90,000 - $110,000 base salary + super

Role Type: Full time, Hybrid (2 Days WFH)

Escape Agency Churn & Drive High-Volume Media Spend Across Search, Social & Programmatic

Tired of context-switching across 15 different client accounts, writing endless client decks, and managing basic client communications? We are looking for a hands-on Performance Marketing Specialist to take direct platform co-ownership of our biddable media footprint across Australia’s leading vocational education brands. See first-hand the end-to-end fruits of your expertise from execution to outcomes.

Operating within our group performance marketing team, you will manage campaign execution across our core channels and lead testing into recent growth formats like native advertising, programmatic (DV360), and Digital Out-of-Home (DOOH). You won't be doing it alone: you will partner with our external media agency as an extended execution resource, co-ordinating day-to-day agency workflows while remaining directly involved in platform builds, bidding setups, account optimizations and measurement.

While macro strategy and commercial targets are set by our Head of Performance Marketing, your campaign findings, auction insights, channel experiments, and agency coordination will directly shape our growth plan. We need an operator who loves getting into ad accounts, refining bid strategies, testing new channels, feeding offline conversion signals into algorithms, and driving measurable lead growth.

What You Will Own

- Hands-on Campaign Execution: Build, structure,



and scale paid search, social, and display campaigns natively in Google Ads, SA360, and Meta Business Manager.
- · Channel Testing & Exploration: Test and scale new media channels beyond search/social, including native networks, programmatic display/video, and Digital Out-of-Home (DOOH).
- · Agency Co-ordination: Act as the primary internal resource contact for our external media agency, guiding daily priorities and ensuring account execution stays aligned with commercial goals.
- Smart Bidding & Offline Signals: Import CRM offline conversion signals into ad platforms to train algorithms to bid for actual student enrolments rather than cheap, low-intent clicks.
- Budget Pacing & Allocation: Manage dynamic monthly media budgets across our brand portfolio, fluidly shifting capital to capture the most efficient lead volume.
- Creative & RSA Testing: Deploy direct-response copy, headline, and creative asset tests across Meta, Google, and native placements to continually drive down CPL and CPA.
- Performance Analytics: Interrogate GA4, CRM data, and platform dashboards to track campaign efficiency, lead velocity, and attribution.

Who You Are

- Proven Biddable Operator:



2 to 5 years of hands-on experience running Google Ads and Meta Ads campaigns focused on direct-response lead generation.
- Platform & Channel Versatility: Fluent in Google Ads, SA360, Meta Business Manager, Google Tag Manager, and GA4, with a curiosity/familiarity toward native, programmatic (DV360), or DOOH channels.
- Agency Collaborator: Experience managing or working closely alongside agency teams to keep execution moving fast and cleanly.
- Data-Guided Mindset: You understand conversion tracking, offline signal imports, and how to calibrate automated bidding strategies for actual business outcomes.

Why Apply?

- Focus on One High-Volume Portfolio: Stop juggling dozens of small client accounts and focus 100% of your time on optimizing a substantial, multi-channel media spend.
- Creative Channel Freedom: Test and experiment with DOOH, native, and programmatic display without the bureaucratic sign-off hoops common in agencies.
- Agency Support Without Agency Burnout: Get the extra execution capacity of an external agency pod to handle overflow tasks, while keeping your own focus on high-impact optimizations and account health.
- Competitive Salary: $90,000 - $110,000 base salary + super, rewarding technical execution mastery and agency coordination without forcing you into managing internal staff.

For a confidential discussion, please contact Michael Johns at Gybe Consulting ( 0406 210 924 | [email protected] ) or apply via the link below.

📌 Performance Marketing Specialist (Brisbane City)
🏢 Gybe Consulting
📍 Brisbane City