THE OPPORTUNITY

As the Performance Marketing Team Lead at Evocative Media, you’ll lead a pod of paid media specialists across both paid social and paid search.

Reporting to our Head of Digital, you’ll be responsible for the strategy, performance, delivery and client relationships across your pod. You’ll lead and develop a team of three to four specialists while remaining close enough to the accounts to challenge decisions, identify opportunities and maintain a consistently high standard of work.

This role requires genuine cross-channel experience. You must be highly experienced across both paid social and paid search, in particular Meta and Google Ads. This is not a role for someone who has specialised in one channel and relied on others to lead the other.

The pod manages ecommerce accounts of varying sizes and complexity, including brands investing $500K+ per month across paid media.

You’ll also have direct support from an Ad Builder, Project Manager and our in-house Copy and Creative teams, giving you the structure and resources to lead the pod effectively.

This is an opportunity to lead talented specialists, work with some of Australia’s most recognised ecommerce brands and have real influence over the continued development of our Performance department.

ABOUT EVOCATIVE MEDIA

Evocative Media is an ecommerce growth agency working with leading brands across Australia and globally.

We’ve had the privilege of working with brands including Lorna Jane, Culture Kings, Ksubi, DISSH, Ringers Western, Hairhouse, Aje Athletica, Price Attack, Loving Tan and Billini , to name a few.

We were also recently recognised by Meta as one of the top 1% of digital marketing agencies in APAC .

Evocative brings paid social, paid search, email marketing and creative together to help ecommerce brands achieve sustainable, profitable growth.

WHAT YOU’LL BE RESPONSIBLE FOR

- Lead all paid ads initiatives across platforms for the pod
- Take ownership of paid ads strategy and execution for the pod
- Provide deep insights and strategic recommendations.
- Ensure timely, high-quality campaign delivery.
- Identify optimisation opportunities and drive implementation.
- Act as the senior contact for major clients.
- Build and nurture long-term client relationships.
- Align marketing strategies with clients’ broader business objectives.
- Identify growth opportunities within accounts.
- Lead, mentor, and develop a team of paid ads professionals (3-4 pax)
- Train team members on best practices.
- Provide performance feedback and support career growth for pod team members
- Oversee the planning and execution of all paid ads projects within the pod
- Streamline processes to improve efficiency and outcomes.
- Ensure the team delivers projects on time, within scope, and to quality standards.
- Present strategic updates to clients and agency leadership.
- Ensure clear, consistent communication across the team.
- Lead client and team meetings with actionable insights.
- Identify upselling and cross-selling opportunities within accounts.
- Collaborate on pitches for new business opportunities.

THE SKILLS YOU NEED This is a senior leadership position requiring strong technical capability across both paid social and paid search.





You’ll have

- At least 6 years of hands-on performance marketing experience, preferably within an agency environment
- Advanced experience across both Meta Ads and Google Ads
- Solid experience across Google Search, Shopping, Performance Max and YouTube
- Proven experience managing paid media for ecommerce brands
- Experience personally managing and overseeing high-spend, complex paid media accounts
- Experience leading, mentoring and developing paid media specialists
- Experience managing multiple client accounts and competing priorities simultaneously
- Strong commercial understanding of ecommerce performance metrics, including contribution margin, MER, CAC, LTV:CAC, AOV, conversion rate, new-customer acquisition cost and payback period
- The ability to use performance and commercial data to inform channel strategy, budget allocation and investment decisions
- Strong knowledge of attribution, tracking, measurement and ecommerce reporting
- Experience developing structured testing strategies across channels, audiences, creative, offers and campaign structures
- Strong creative-analysis skills and the ability to translate performance data into clear direction for Copy and Creative teams
- Confidence leading strategic conversations with senior client stakeholders
- The ability to explain complex performance issues clearly and provide a recommended path forward
- Strong project management, organisation and prioritisation skills
- Experience managing team capacity, deadlines and quality across a portfolio of accounts
- A proactive approach to identifying risks and resolving issues before they escalate
- The judgement to know when to empower a team member and when to step in directly
- Familiarity with tools such as Motion, Triple Whale, Supermetrics, Looker Studio and Google Sheets
- Experience with TikTok Ads and Pinterest Ads is highly regarded.

WHAT THIS ROLE IS NOT

- This is not a paid-social-only or paid-search-only leadership role. You must be capable of leading strategy and performance across both
- This is not a pure people-management position. You’ll need to remain technically close to the accounts and confidently challenge strategy and execution
- This is not a first step into leadership. You’ll be responsible for developing specialists, managing performance and providing clear direction
- This is not a behind-the-scenes role. You’ll lead major client relationships and be expected to handle difficult conversations with confidence
- This is not a slow-paced environment. You’ll need to prioritise effectively, remain composed under pressure and provide clarity when the team needs it most

THE KIND OF PERSON WE’RE LOOKING FOR We’re looking for a genuinely good human who is an exceptional performance marketer and a strong people leader.

Someone who cares about their clients,



their team and the quality of the work being delivered. Someone who is loyal, dependable and steady under pressure.

You’ll set clear expectations, give honest feedback and hold a high standard without creating fear or unnecessary pressure within the team. When something goes wrong, you’ll take responsibility, establish the facts and focus on the solution.

Technical ability and leadership experience are essential, but character matters just as much.

Above all else, we’re looking for someone we can trust. Someone who does what they say they’ll do, raises issues early and wants to help build an exceptional team.

THE ENVIRONMENT

We’re a high-performing agency working with established brands, substantial budgets and ambitious growth targets. The work can be demanding, and there will be pressure.

As the Team Lead, you’ll often be the person your specialists and clients turn to when performance changes, priorities compete or a difficult decision needs to be made.

We don’t believe pressure should be constant or carried alone. You’ll have the support of our Head of Digital, Project Manager and wider leadership team. We do expect you to communicate early, raise risks, reset expectations where necessary and remain calm and solutions-focused when things become challenging.

If you enjoy responsibility, care deeply about developing people and want to lead work at this level, you’ll thrive here.

WHAT YOU’LL RECEIVE

- A competitive salary based on your experience
- Full-time work-from-home flexibility
- A laptop, monitor and equipment for your home setup
- The opportunity to lead a talented team working across high-calibre ecommerce accounts
- Direct support and mentorship from our Head of Digital and agency leadership
- Genuine influence over the structure, standards and future of our Performance department

- Ongoing technical, leadership and professional development
- Clear expectations, regular feedback and support
- Summer Fridays, with half days during summer
- Interstate travel to our eCommerce Growth Summit and other industry events

- Birthday leave
- An annual company retreat
- A direct, supportive and no-nonsense working culture

You must reside in Australia and be available to work within the AEST/AEDT time zone.

HOW TO APPLY

If you’ve read this job ad in full and genuinely believe you’re the right person for the role, email our CEO, Jess Vassallo, directly at [email protected] with:

- Your CV
- A short introduction
- Why you believe you’re the best fit for the role
- The size and structure of the team you’ve previously led

Please use the subject line: Performance Marketing Team Lead Application

OUR HIRING PROCESS

1. Initial interview: A conversation to learn more about your technical experience, leadership background and what you’re looking for in your next role.
2. Paid skills assessment: Shortlisted candidates will complete a practical, paid assessment based on the type of strategic, technical and leadership work they would undertake in the role.
3. Final interview: A final conversation with our Head of Digital and CEO to discuss your approach, experience and alignment with the team.

📌 Performance Marketing Lead (Australia)
🏢 Evocative Media
📍 Australia