Who we are

Directed is a powerhouse in consumer & enterprise technology. Having over forty brands and thousands of products sold both through major retailers, marketplaces and direct to the consumer, our products create excitement, bring convenience, and add to the quality of life for all Australians.

Over the last few years, we have grown our brands and product range significantly and are poised for our biggest year to date as we continue to expand into new categories. So, if you're seeking to join a company that is a market leader, offering opportunities for growth and a focus on your development and success, now is the time to join Directed!

About the role

Sitting within our Product team, you'll work hand-in-hand with our Senior Product Manager to bring new products to life across Directed's own-brand range, from the first spark of a market prospect through to the moment it lands on shelf.

You'll get a real seat at the table: feasibility studies and competitor research that shape which products we back, go-to-market presentations that win business approval, and the cost negotiation and project calls that keep a launch on track and on budget. You'll also be the person suppliers, sales, and retail partners come to when they need an answer.

If you love pulling apart a market opportunity, want to learn how a product moves from spreadsheet to shelf, and are ready to back your instincts with data, this is where that career starts.

How you will make an impact

You'll help decide what Directed builds next, and make sure it lands in front of the right retailers on time and on budget. Some of what you will do include, but are not limited to:

- Scope and pitch new product opportunities across the ANZ market,



from feasibility studies through to go-to-market presentations that win business approval.
- Own the product lifecycle for multiple lines across categories, tracking positioning and sell-through, and steering products through end of life when the time comes.
- Keep every launch on track, coordinating cross-functional teams and managing change so nothing falls through the cracks between concept and shelf.
- Be a go-to contact across Directed's own brands, training Customer Service, Support and Sales teams so they're confident and ready before a product ever launches.
- Partner with the creative and marketing teams to bring products to life across POS, retail and digital materials.
- Get in front of customers directly: pitching to key accounts, running training sessions, and representing Directed at trade shows.

Your skills and experience You're curious about why one product wins shelf space and another doesn't, and you want a front-row seat on bringing a growing own-brand portfolio to market. Our ideal Product Manager will demonstrate:

- Experience in product management, brand or category management role in a retail focused company.
- Comfort juggling multiple projects and priorities without losing sight of the details; you follow through on actions and keep documentation sharp.




- Exposure to the product management journey from concept through to GTM launch.
- A commercial mindset: you understand how costing, pricing and supplier quotations translate into decisions that affect the bottom line.
- A confident communicator who can bring stakeholders across Sales, Marketing, Operations and Supply Chain along with you.
- Tech savvy with strong Office, AI and collaboration tools skills.
- Genuine interest in consumer products, technology and market trends; you want to know why a product works and what would make it better.

Perks & Benefits Why Directed? You'll be part of a company that puts your personal development, growth and success first. Our team is made up of highly driven and motivated individuals who are dedicated to helping one another achieve our goals.

We love to have fun, regularly organise company-wide social events to connect and collectively celebrate our wins. As a member of our team, you'll also enjoy great benefits such as significant product discounts, and salary packaging perks. There's so much to look forward to when you join our team!

This hybrid role will work onsite at our Tullamarine corporate head office. You'll be on a great salary package, have plenty of opportunities to further your skills and grow, all whilst being part of a supportive, and collegiate team.

Next steps

Like what you've read so far? Are you the person who's just as comfortable poring over a costing sheet as you are pitching a new product to a room full of sales teams or retail buyers? If you've said yes, then please apply now as we would love to see your application to discuss this, or other potential future roles.

📌 Product Manager (Melbourne)
🏢 Directed Electronics Australia
📍 Melbourne