- Family Owned and Operated Aussie Company
- Steel and Shed Manufacturing for Agriculture
- Genuine Career Progression Opportunities

Humans of Agriculture is proud to partner with Action Steel to recruit a Sales Coordinator to join their team in Stawell, Western Victoria.

About Action Steel

Action Steel is a third-generation, family-owned steel fabrication business specialising in large-scale agricultural sheds and infrastructure. Established in 2001, the business has grown from a small local operation into a trusted supplier to livestock and cropping enterprises across Victoria, New South Wales, Queensland, South Australia and Tasmania.

Their focus is firmly on agriculture, working with some of Australia's leading agricultural operators to deliver infrastructure that supports the way their businesses operate and grow.

About the Opportunity The Sales Coordinator will play a key role in supporting Action Steel’s sales team and delivering a professional, responsive customer experience from the first point of contact. Acting as the link between customers, the sales team and project teams, the role will ensure opportunities are qualified, information is accurate, follow-up is consistent and projects continue progressing.

Initially, the Sales Coordinator will focus on learning the business, systems, products and customers, while shadowing experienced Senior Consultants at customer meetings, site visits and industry events. As their knowledge and confidence develops, they will progressively take ownership of selected opportunities and customer relationships. For the right person, this role offers a genuine pathway into a Senior Consultant position and a long-term career in agricultural sales.

HoA Key Takeaway:

After spending a day on-site with the team at Action Steel,



our key takeaway was how the business is underpinned by a truly admirable company culture. Their company values aren’t just stuck up on a wall in the office, they are demonstrated, recognised, and celebrated in the daily tasks and work of each team member, from welders, to sales, to the CEO.

They have built a team of accomplished professionals who aren’t just successful in their role, but as a collective. We were genuinely inspired by some of their practices and have even taken a few ideas back to try within our own team!

Action Steel believes in putting the right person in the room, trusting people to do what they do best and leaving ego at the door.

Enjoy the best of both worlds, the connection and accessibility of a family-owned business, combined with the scale, ambition and prospect of a growing national operation.

Key Responsibilities:

The Sales Coordinator will

- Respond to and qualify incoming sales enquiries.
- Speak with customers to understand their project, location, timing and broader requirements.
- Ensure enquiries are allocated to the right person and responded to promptly.
- Send proposals, product information and customer correspondence.
- Maintain accurate and up-to-date CRM records.
- Coordinate information required to progress quotations and proposals.
- Support Senior Consultants with project information and customer communication.




- Work closely with estimating, drafting, marketing and other internal teams.
- Build strong, professional relationships with agricultural customers.
- Develop an understanding of customers' farming businesses and infrastructure requirements.
- Attend customer meetings, site visits, field days and industry events as the role develops.

Key Skills and Experience:

Action Steel is looking for someone with the right attitude, curiosity and interpersonal skills who is genuinely interested in Australian agriculture.

The successful candidate will ideally bring:

- Strong relationship-building and interpersonal skills.
- Excellent organisation and follow-through.
- Confidence communicating with customers by phone, email and face-to-face.
- Initiative and a willingness to take ownership.
- The ability to prioritise effectively in a fast-paced environment.
- Commercial curiosity and an interest in understanding how customers' businesses operate.
- Confidence using CRM and other business systems.
- A willingness to learn technical product knowledge.
- A genuine interest in Australian agriculture.

The Process:

At Humans of Agriculture, we pride ourselves on living up to our names-sake, and ensuring the human element is the focus of our recruitment processes. Upon application review, candidates of interest will be contacted for a confidential conversation about the opportunity with our team. This allows for a two-way conversation for us to provide insights, and for you to ask questions about the role, and business we’re recruiting for.

We are actively reviewing applications, and kick-starting initial conversations. If you’re interested in the opportunity, apply now.

📌 Sales Coordinator (Stawell)
🏢 Humans of Agriculture
📍 Stawell