Are you passionate about helping businesses grow and deliver outstanding customer experiences? Retail Food Group is looking for a Sales & Performance Manager – Brumby’s Bakery to partner with and coach Franchise Partners, driving sales growth, profitability and operational excellence through strategic guidance, performance improvement initiatives and in-store execution across our Victorian network.

About Us

Retail Food Group (RFG) is Australia’s largest multi-brand food and beverage franchise owner. We not only roast and supply premium coffee but also operate a leading pie and bakery factory, crafting high-quality baked goods. Our core focus lies with supporting its franchise partners to be more successful and to achieve greater profitability while at the same time working hard to ensure our customers enjoy the best products and services we have to offer.

What you’ll be doing:

- Support Franchise Partners across Victoria in developing and executing business plans to drive growth in store.
- Identify opportunities to increase sales and customer counts through store visits, data analysis, and customer feedback.
- Monitor and coach baking quality standards in-store, ensuring product consistency, quality control, and adherence to Brumby’s baking processes.
- Provide coaching, insights, and tools to strengthen in-store systems and improve profitability.
- Conduct regular store visits and performance reviews across Victoria to monitor standards and action plans.
- Analyse P&L; performance to identify cost efficiencies and growth opportunities.
- Collaborate with the Retail Operations team to share best practices and maintain consistency across the network.
- Build strong,



supportive relationships with Franchise Partners, promoting a culture of trust, accountability, and success.

What we’re looking for:

We’re looking for a commercially minded retail or franchise professional who enjoys building strong relationships and helping Franchise Partner’s succeed. You’ll bring experience supporting multi-site operators, analysing performance data and driving improvements in sales, customer experience and profitability. A strong understanding of baking operations and product quality standards is highly desirable to support Franchise Partners in maintaining consistent, high-quality products across their stores.

You’ll also bring:

- Demonstrated experience in sales performance, business coaching, field operations or franchise support within a retail, food, hospitality or multi-site environment.
- Strong commercial acumen, including the ability to analyse P&L; results, sales data, labour performance, customer trends and operational metrics to identify improvement opportunities.
- Strong relationship management, communication and stakeholder engagement skills, with the ability to build trust and work effectively across cross-functional teams.
- Strong written and verbal communication and presentation skills
- Exceptionally detail-orientated and organised




- Ability to work autonomously in a remote and field-based role, including regular travel to stores and Franchise Partner locations as required.

What We Offer

- Join a business on the move, where you can make a real difference
- A fun and vibrant team that values collaboration and creativity
- Enjoy perks that go beyond the basics – Including mental health leave, birthday leave, paid parental leave, and exclusive Employment Hero rewards!
- A supportive environment that encourages professional growth and career development

Keen to be part of something exciting?

At RFG, we’re not simply ticking boxes – we’re redefining the way we work, lead, and grow. You’ll be part of an organisation that values innovation, fosters a strong culture, and is committed to making a meaningful impact. If you’re ready to contribute to a dynamic and forward-thinking environment, we’d love to hear from you.

? Apply now and help us build something great.

At Retail Food Group, we believe that a diverse and inclusive workplace is key to fostering innovation and success. We are proud to be an equal chance employer, committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age or marital status.

We celebrate diversity and are dedicated to creating an inclusive atmosphere for all employees. Join us and be part of a team where your unique perspectives and experiences are valued and encouraged.

For more information about RFG visit: www.rfg.com.au

📌 Sales & Performance Manager – Brumby's Bakery (Melbourne)
🏢 RFGA Management Pty
📍 Melbourne