Are you a Search Engine Marketing Specialist skilled in driving exceptional ROI through integrated search and data strategies?

We are seeking a results-focused expert to join our digital team, pioneering and managing advanced SEM and SEO campaigns for key clients. At Trilogy, you will be instrumental in translating data-driven insights into superior client outcomes, collaborating with cross-functional specialists, and championing innovation in search and data integration. If you are passionate about applying your deep expertise to a diverse portfolio of brands in a fast-paced agency environment, we want to hear from you.

Key Responsibilities

The primary focus is on Search Performance, supported by strategic data integration:

- Lead SEM Strategy & Management: Develop, implement, and meticulously manage comprehensive SEM strategies across key platforms, including Google Ads (Search, Shopping, Display, Video), to achieve client KPIs.
- Spearhead SEO Performance: Design and execute comprehensive, data-driven SEO strategies (on-page, off-page, technical) to significantly boost organic search rankings and drive qualified traffic.
- Data & Analytics Mastery: Oversee the strategic integration of data from diverse sources (e.g., advertising platforms, web analytics, CRM) to build cohesive data ecosystems for deep analysis and insightful reporting.
- Optimise User Journey: Analyse user behaviour and provide actionable UX/conversion rate optimisation recommendations for search-generated traffic using tools like Google Analytics (GA4) and Hotjar/Clarity.
- Client Strategy & Communication: Serve as a primary strategic digital advisor for assigned key clients, building strong relationships and presenting performance and integrated strategy recommendations.
- Technical Implementation: Manage and implement marketing and analytics tags effectively using Google Tag Manager (GTM).




- Cross-functional Collaboration: Work closely with creative, account, and technical teams to ensure cohesive strategy and flawless execution across all digital initiatives.

Qualifications & Experience:
- A minimum of 3-4 years' hands-on experience in a dynamic digital marketing role, with a demonstrable strong focus on SEM, SEO, and data analysis.
- Essential Agency Experience: Proven track record of managing multiple clients and complex projects simultaneously in a fast-paced environment.
- Proven proficiency in Google Ads (Search, Shopping, Display, Video).
- Mandatory: Current Google Search Certifications. Additional certifications in Google Analytics (GA4) or GTM are highly advantageous.
- Strong proficiency in Google Analytics (GA4) for tracking, analysis, and reporting, and proficient in using Google Tag Manager (GTM).
- Experience in developing and implementing SEO strategies (technical, on-page, off-page).
- Experience with data integration projects, including connecting different marketing platforms.
- Experience with CRM platforms (e.g., HubSpot, Salesforce, Zoho) is beneficial for understanding and optimising the lead-to-customer journey.
- Exceptional strategic thinking, analytical, problem-solving, communication, and presentation skills.
- Must possess full working rights within Australia.

About Trilogy Trilogy Advertising & Marketing is an award-winning full-service agency, 3 years strong, focused on creating effective brand and marketing solutions for diverse clients. We are a close-knit team of strategic, creative, digital, and production specialists. We value hard work, collaboration, and fun!

Enjoy a welcoming office environment, proximity to local coffee haunts, regular office pups, fresh fruit, killer cheese boards, and access to industry-certified training for ongoing career development. Trilogy is an equal opportunity employer.

📌 Search Engine Marketing Specialist (Western Australia)
🏢 Trilogy Advertising u0026 Marketing
📍 Western Australia